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The sprawling and beautiful desert landscape of the UAE beckons off-roaders to explore it. Several candidates come to mind in order to achieve this. However, if you want to go exploring and return in one piece, you need to be behind the wheel of a body-on-frame SUV.
Among the handful of SUVs that can accomplish this task successfully, two of the most prominent names include the Toyota Land Cruiser Prado 2024 and Jeep Wrangler 2024. These nameplates have garnered their own fan-following in the region, with the American and Japanese methods of achieving it being different.
Al-Futtaim is the official distributor of the Toyota Land Cruiser Prado and Jeep Wrangler in the UAE. Considering the budget required to obtain one of these cars brand-new, the demand for used cars in Dubai is only going up. You can find secondhand Toyota Land Cruiser Prado and used Jeep Wranglers in UAE on YallaMotor.
Quick rundown of the Toyota Land Cruiser Prado 2024
Pros:
- Toyota means reliability should be a non-issue
- Who cares about soft & delicate curves? Old-school & muscular boxy design rules!
- Upscale and modern-looking interior
- Capacious boot
- Spacious cabin with room for 7 occupants
Cons:
- No V6 option anymore
- Interior design not as charming as the exterior
- No option to switch to 2WD for better fuel economy
- Infotainment system lacks certain features
- Third-row only good for kids or short adults

Brief look at the Jeep Wrangler 2024
Pros:
- Immensely capable off-road
- Instantly-recognizable design – an American icon!
- Plenty of OEM & after-market modifications and upgrades available
- Removable doors provide versatility & an immersive experience
- Offered with multiple engine options (including a punchy HEMI V8)
Cons:
- More expensive than the Prado
- Interior doesn’t feel as comfortable or upscale
- Seats only 5 occupants
- Not as good to drive on the tarmac
- Higher cabin NVH levels than the Prado

Price
The Toyota Land Cruiser Prado 2024 costs from AED 199,900 to AED 264,900 in the UAE. Meanwhile, if you want to buy a brand-new Jeep Wrangler 2024 (4 Door), it will cost you between AED 207,499 and AED 399,999. On the higher end, the Jeep Wrangler is considerably more expensive than the Land Cruiser Prado.
Specifications
The Toyota Land Cruiser Prado 2024 is powered by a 2.4-liter turbo-petrol engine producing 267 hp and 430 Nm. An 8-speed automatic gearbox handles transmission duties, whilst the full-time four-wheel-drive system features a high & low-speed transfer case, and center & rear differential locks with a torque-sensing limited-slip differential.

The 3.6-liter V6 of the Jeep Wrangler 2024 makes 285 hp and 353 Nm. An 8-speed automatic transmission is standard – power is sent to the rear or all four wheels. A locking rear differential is standard, while heavy-duty 35-inch off-road tires are optional. Other engine options include a 270 hp 2.0-liter turbo-petrol and a HEMI V8 with 470 horsepower.
|
Specifications |
Toyota Land Cruiser Prado 2.4L |
Jeep Wrangler 2.0L |
Jeep Wrangler 3.6L |
Jeep Wrangler 6.4L HEMI |
|
Engine |
2.4-liter turbocharged four-cylinder petrol |
2.0-liter turbocharged four-cylinder petrol |
3.6-liter naturally-aspirated six-cylinder petrol |
6.4-liter naturally-aspirated eight-cylinder petrol |
|
Horsepower |
267 hp at 6,000 RPM |
270 hp at 5,250 RPM |
285 hp at 6,400 RPM |
470 hp at 6,000 RPM |
|
Torque |
430 Nm at 1,700–3,600 RPM |
400 Nm at 3,000 RPM |
353 Nm at 4,800 RPM |
598 Nm at 4,300 RPM |
|
Transmission |
8-speed automatic |
8-speed automatic |
8-speed automatic |
8-speed automatic |
|
Fuel consumption |
10.6 km/L (9.4 L/100 km) |
9.5 km/L (10.5 L/100 km) |
9.1 km/L (10.9 L/100 km) |
5.9 km/L (16.8 L/100 km) |
|
Fuel tank |
110 liters |
81 liters |
81 liters |
81 liters |
|
Top speed |
180 km/h |
180 km/h |
180 km/h |
170 km/h |
|
0-100 km/h |
10 seconds (appx.) |
7.6 seconds |
8.3 seconds (appx.) |
4.8 seconds (appx.) |
(2024 Toyota Land Cruiser Prado and 2024 Jeep Wrangler specifications shown)
Features
Noteworthy features of the Toyota Land Cruiser Prado 2024:
- Electric sunroof
- Remote engine start with Toyota Connect App
- LED headlights with Automatic High Beam
- Head-up display
- Power-operated third-row seats
- Powered tilt & telescopic steering adjustment
- Tri-zone automatic climate control
- Ventilated first & second-row seats
- Paddle shifters
- 12.3-inch digital driver’s display
- 12.3-inch infotainment screen with navigation
- Android Auto (wireless) and Apple CarPlay
- Wireless charger
- 10-speaker audio system

Interesting features on the Jeep Wrangler 2024 (Rubicon):
- Remote keyless entry
- Automatic LED headlights
- Factory-installed winch rated at 8,000 pounds (appx. 3.6 tons)
- 35-inch off-road tires (Xtreme 35 Package)
- Built-in air compressor
- 8-way powered front seats with 4-way lumbar support
- Alpine premium audio system
- 12.3-inch Uconnect 5 infotainment system with Apple CarPlay
- Auto-dimming IRVM
- 7-inch digital MID

Safety equipment
The safety features of the Toyota Land Cruiser Prado 2024 include:
- Pre-Collision System
- Vehicle Stability Control
- Blind Spot Monitor with Rear Cross Traffic Alert
- Lane Trace Assist & Lane Departure Alert
- Tire Pressure Warning System
- Multi Terrain Select with Crawl Control and 3D Multi-Terrain Monitor
- 7 airbags
- Emergency Call System
- Radar-guided cruise control
- Front & rear parking sensors with panoramic-view cameras
A few crucial safety features found on the Jeep Wrangler 2024 are:
- Tire Pressure Monitoring Display
- Blind Spot Information System
- Traction Control System
- Hill Start Assist
- Electronic Roll Mitigation
- Electronic Stability Control
- 6 airbags
- Rear parking sensors
- Integrated Off-Road Camera
- Speed-sensitive auto door locks
Exterior

Both SUVs have a boxy design that favors straight lines over soft curves. The Toyota Land Cruiser Prado 2024 has bold ‘TOYOTA’ branding on the grille, swanky multi-beam LED headlights, and chunky bumpers. Meanwhile, the Jeep Wrangler 2024 features Jeep’s trademark 7-slot grille & circular headlamps, a tailgate-mounted spare wheel, and removable doors.
|
Specifications |
2024 Toyota Land Cruiser Prado |
2024 Jeep Wrangler (4 Door) |
|
Length |
4,925 mm |
4,785 mm |
|
Width |
1,980 mm |
1,875 mm |
|
Height |
1,925 mm |
1,892 mm |
|
Wheelbase |
2,850 mm |
3,007 mm |
|
Curb weight |
2,200 kg (appx.) |
2,300 kg (appx.) |
|
Boot space |
104 liters (behind third row) |
192 liters (behind second row) |
(2024 Toyota Land Cruiser Prado and 2024 Jeep Wrangler dimensions)
Interior
The Jeep Wrangler 2024 continues to offer some rugged-looking interior elements and the option to have an almost open cabin. The Toyota Land Cruiser Prado 2024’s cabin looks more modern and nicer while retaining easy-to-operate physical controls. Between the two, the cabin of the new Land Cruiser Prado is more comfortable.

Conclusion
If outright off-road adventures with fellow enthusiasts are your way of life, the Jeep Wrangler should be your SUV. You will also have plenty of ways to modify your Wrangler according to your specific needs. On the other hand, the new Toyota Land Cruiser Prado offers a fabulous design, a comfortable cabin, several new features, and the peace of mind of owning a Toyota SUV.


























