Infiniti's New Q Naming Strategy Explained

Introduction to Infiniti's Naming Strategy

Infiniti has introduced a new naming strategy for its models, where each model name now starts with the letter Q. This change aims to streamline recognition and enhance brand identity.

Understanding the Naming Convention

• Regular models start with Q.
• Tall riding models, such as SUVs and crossovers, are designated with QX.
• A number follows the letters to indicate the car’s position in Infiniti’s hierarchy of models.

The Q50 Model

The Q50 was the first model introduced under this new naming strategy, establishing a foundation for future models.

Watch the Video

For a detailed explanation, watch the video below: