Presenting Haval in UAE

By: Mansoor A. Bukhari

April 19,2016

2 min read

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Haval

UAE

Introducing Haval: A New Era of SUVs in the Middle East

Haval SUV

The Growing Market for Car Brands in the Middle East

The Middle East is definitely one of the most lucrative markets for car makes. Every now and then, a new maker is building base in this region to cater to the local consumers. These days, this trend is being picked up by Chinese brands. Last year’s Dubai Motor Show presented many Chinese brands like:

Introducing Haval

This year, there is a new brand coming called Haval. Haval is basically part of the Great Wall brand – another Chinese make. Great Wall is the largest manufacturer of SUVs in China and now those SUVs will bear the Haval badging. Haval will only be dealing in SUVs – for now at least. Haval became independent in 2013, but it is still under Great Wall.

Other Haval Models to Explore

Also See:

Marketing Strategies in the UAE

Haval has launched the teaser above for their marketing in the UAE. They also launched a website for this region, and as of now, people can access Haval at www.yearofthesuv.com. The website boasts about the brand's story so far by emphasizing how the SUVs launched in China and then moved to other places in the world like Australia and South Africa, and now the brand is coming to the Middle East.

Social Media Presence

There is also a social media page for the brand that is aptly titled Haval UAE. You can find more teaser images marketing the key features of the cars. One example is posted below.

Key Features of Haval SUVs

This image teases the safety aspect of the car. There are other aspects posted on social media as well, including:

Performance: Haval was in the Top 10 for 3 consecutive years in the Dakar Rally standings.
Design: Haval won the award for 'China Design Patent.'
Sales: Haval sold more than 660,000 SUVs in 2015, making it the biggest SUV brand in China for 6 years.