Ford Expands its Middle East SUV Line-Up
Ford Motor Company revealed the 2026 Ford Everest at the Liwa International Festival in the UAE, introducing a region-exclusive 2.7-litre V6 EcoBoost engine and a new Everest Tremor variant. This launch highlights Ford’s commitment to local engineering and off-road capability for Middle East buyers.
New 2.7-Litre V6 Engine for the UAE
The headline update is the 2.7-litre V6 EcoBoost petrol engine, producing 355hp and 500 Nm of torque. Power is sent through a 10-speed automatic transmission. Developed specifically for the Middle East, the engine is tuned for city driving, highway cruising, and desert conditions, focusing on smooth power delivery, strong torque, and heat tolerance.
Everest Tremor: Off-Road Capability Meets Daily Comfort
The Everest Tremor is more than a styling package. Key features include:
- 17-inch all-terrain tyres
- Bilstein suspension system for improved stability and control
- Capability for sand, gravel, and uneven terrain without compromising comfort
This variant extends Ford’s Tremor philosophy seen on the F-150 and Expedition to a midsize SUV, offering practical, family-friendly off-road capability.
2026 Everest Line-Up
The 2026 Everest is available in four trims:
- Active
- Sport
- Platinum
- Tremor
All trims can be equipped with the new V6 engine, providing higher performance without needing the top-tier variant.
Brand Refresh: “Ready. Set. Ford.”
Alongside the new vehicle, Ford introduced its regional slogan “Ready. Set. Ford.” highlighting capability, purpose, and lifestyle-oriented use—reflecting the expectations of Middle East buyers who use SUVs for family life and outdoor adventures.
Why the Liwa Festival?
The Liwa International Festival was chosen as the launch venue due to its strong connection with off-road enthusiasts and adventure-focused audiences. It offered the perfect setting to demonstrate the Everest’s desert-ready credentials.
What the 2026 Everest Brings to the UAE SUV Market
- Middle East-exclusive V6 engine tuned for extreme conditions
- Genuine off-road hardware with Tremor variant
- Four trims catering to value, lifestyle, luxury, and off-road buyers
- Family-friendly SUV combining capability, comfort, and advanced features
FAQs
- Is the Ford Everest V6 exclusive to the Middle East? Yes, the 2.7-litre V6 EcoBoost is developed for Middle East driving conditions.
- How much power does the Ford Everest V6 produce? 355hp and 500 Nm torque, paired with a 10-speed automatic transmission.
- What is the Everest Tremor? An off-road-focused variant with all-terrain tyres and Bilstein suspension, offering genuine desert capability without compromising daily driving comfort.
- What trims are available for the 2026 Everest? Active, Sport, Platinum, and Tremor.
- Why was the Liwa Festival chosen for the launch? It attracts off-road and adventure enthusiasts, reflecting the Everest Tremor’s intended use.
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