2015 Porsche Macan Review: Specifications, Prices, and Performance
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2015 Porsche Macan Review: Specifications, Prices, and Performance
Porsche Strategy 2018
The German manufacturer Porsche outlined its plans and objectives in the "Strategy 2018" initiative. The aim is to achieve a profit margin of around 15%, sell over 200,000 vehicles, and enhance customer enthusiasm for the company's models.
About the 2015 Porsche Macan
To achieve these goals without compromising its image, Porsche needed to introduce entirely new models. Instead of targeting the top of the market, Porsche decided to explore the lower end, leading to the creation of the 2015 Porsche Macan (Macan Prices and Specifications).
Basics and Design
The 2015 Porsche Macan is built on a platform similar to that of the Audi Q5 (Q5 Prices). It shares the same wheelbase and suspension system as the Audi, but the Macan is equipped with larger and more powerful engines. Additionally, the 7-speed dual-clutch transmission, which comes standard in the Macan, is offered only in the higher-end version of the Audi Q5, which costs about the same as the Macan. For a complete comparison between the two vehicles.
Engine Options
Porsche offers two engine options for the Macan available in the UAE and Saudi Arabia:
- Macan S 2015: 3.0-liter twin-turbo engine producing 340 horsepower.
- Macan Turbo 2015: 3.6-liter V6 twin-turbo engine generating 400 horsepower.
Porsche Macan's Market Success
The German manufacturer sold 45,000 vehicles of the Porsche Macan in 2014. In some markets, acquiring this compact crossover requires waiting almost a year on a waiting list, prompting Porsche to limit the number of Macans produced.
Impact of the Porsche Macan on New Customers
Reports indicate that approximately 75% of 2015 Porsche Macan buyers are first-time Porsche customers, which is excellent news for the company in terms of sales growth.
Future Challenges for Porsche
However, there is concern that Porsche is currently trying to capitalize financially on its rich history. As of now, if someone asks what kind of car you drive and you answer "Porsche," it carries a special prestige. But when the car becomes widely available and more affordable, can Porsche maintain its allure and the same level of interest and desirability, as well as keep the same profit margins? If they can, the Macan will be a masterstroke; if not, it could signal the beginning of the end for Porsche.
Prices of the 2015 Porsche Macan
Notably, the price of the 2015 Porsche Macan starts at 253,000 AED in the UAE.
