2017 Peugeot 3008 unveiled in the UAE
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2017 Peugeot 3008 Launch in UAE: Features and Details
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The eagerly anticipated and much awaited 2017 Peugeot 3008 broke cover at the regional launch recently held at Dubai’s Jumeirah Beach Hotel. Attended by Jean-Philippe Imparato, Chief Executive Officer of the Peugeot brand, the theme for the entire event surrounded “Stop imagining the future; Drive it.”
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Introduction of the 2017 Peugeot 3008
Making its Middle Eastern debut, the European Car of The Year was introduced with a 1.6-liter turbocharged unit that produces 165 horsepower and 240 Nm of torque through a 6-speed automatic transmission. Having been hot-weather tested in the region, the French CUV is well tailored to handle the grueling temperatures, while offering interesting features such as:
- Screen mirroring
- Wireless charging
- 3D navigation
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Comments from the CEO
Commenting on the launch, Jean-Philippe Imparato said: “The all-new PEUGEOT 3008 CUV is a car made for the Gulf Region offering 5 years of manufacturer warranty, not just 3. The journey of a thousand miles begins with one step, and today the launch of this vehicle embodies our ambition and aspiration to achieve rapid growth in the Middle East.”
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Features of the 2017 Peugeot 3008
Contributing to the brand’s aspiration of selling 2 million cars worldwide, the 2017 Peugeot 3008 CUV features the latest-generation of Peugeot’s i-Cockpit with an 8-inch touch screen and six piano-style toggle switches to control the radio, climate control, navigation, and vehicle parameters.
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Insights from the Managing Director
Cedric Zayoun, Managing Director of the GCC region at PSA Group, stated: “We stressed on the importance of the GCC region amongst potential markets for PSA Group during the inauguration of the group’s first regional office in Dubai back in March. We have promised four new launches this year in the GCC and today we gather to celebrate the first one.”
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