Launch of the 2021 Nissan Kicks
Nissan Middle East has announced the launch of the 2021 Kicks in the region, which has undergone design updates and received technological enhancements aimed at meeting the growing needs of customers seeking a lifestyle that aligns with modern demands. The new Nissan Kicks emphasizes connectivity, innovation, and personalization, allowing drivers to express their personal style while navigating the city thanks to precise handling and advanced driver assistance features.
History of the Nissan Kicks
Since its introduction to the region in 2017 as part of Nissan's crossover and SUV lineup, the Kicks has attracted young drivers and quickly gained a reputation for offering a remarkable array of class-leading features at an appealing price point.
It even recorded an annual increase in its share of the SUV-B segment in the Gulf market, reaching 11% during the fiscal year 2020 (April 2020 - March 2021).
Updates in the 2021 Nissan Kicks
The 2021 Nissan Kicks has been equipped with updates to provide more features, technology, and innovative benefits that customers seek in a compact crossover. The exterior design features updates that enhance its aesthetic appeal through:
- Dual V-motion grille
- New front and rear bumpers
- A range of bold colors including new two-tone combinations
The updated interior boasts:
- New center console
- Redesigned seating
- Distinctive accents
- Apple CarPlay® integration
- Android Auto™ compatibility
- BOSE speakers in the headrests
Smart Mobility Features
The 2021 Nissan Kicks includes a variety of Nissan Intelligent Mobility features such as:
- Intelligent Around View Monitor
- Forward Collision Warning
- Automatic Emergency Braking
- Blind Spot Warning
- Rear Cross Traffic Alert
These class-leading features are complemented by enhanced chassis control, providing ultimate comfort and stability while driving.
Executive Statements
In this context, Thierry Sabbagh, CEO of Nissan Middle East, stated: "The Nissan Kicks has always appealed to the youth demographic as it combines distinctive style, technology, and value, making it a favored car in the region. The 2021 Nissan Kicks features enhanced connectivity and personalization, equipped with the latest in Nissan's smart mobility technologies, making it a standout model among SUV-B vehicles."
Market Expectations
Sabbagh continued, saying: "The popularity of the Kicks reflects the growing demand from customers for sporty crossovers that combine the spaciousness and versatility of SUVs with the practicality of a sedan. This expectation, along with the increasing desire among young drivers to stay connected, has led us to unveil the updated 2021 Nissan Kicks, and we look forward to seeing our customers across the region driving this agile vehicle on the streets."
