2023 Hyundai Palisade Unveiled in Dubai: Redefining Family SUVs
Hyundai Launches Its Flagship SUV in the UAE
Hyundai has officially unveiled its flagship SUV, the all-new Palisade 2023, during a regional media event held in Dubai. This launch marks Hyundai's commitment to delivering a premium, family-friendly SUV that combines advanced safety, luxury, and performance.
Refined Design and Enhanced Comfort
The fully refreshed 2023 Palisade arrives with a modernized exterior and interior design. Beyond its updated looks, the new Palisade boasts next-generation comfort and safety technologies, as well as the latest Advanced Driver Assistance Systems (ADAS).
Leadership Statement
Hyung Jung Im, Head of Hyundai Motor Company for the Middle East & Africa, stated: “The new Hyundai Palisade demonstrates the best application of Hyundai’s design language and technological capabilities. From the numerous new design details to the significantly enhanced luxury and comfort features, and the intelligent technologies focused on families, these best-in-class features—together with our commitment to quality—make the new Hyundai Palisade a formidable contender in the family SUV segment.”
Design: Setting the Benchmark for Premium SUVs
The revised design of the new Palisade reflects Hyundai’s leadership and a sense of luxury. The grille has been widened, embodying a bold, shield-like aesthetic. Hyundai’s signature design language is particularly noticeable in the new front lighting system, which features vertically stacked LED headlights framing the grille with a sharp, modern edge.
From the side, the new 20-inch multi-spoke alloy wheels and enhanced lower front fascia details reinforce the Palisade’s powerful presence. The extended hood profile and refined C-pillars, along with the panoramic side glass, emphasize the SUV’s spaciousness and bold character.
At the rear, the iconic vertical LED taillights and lower skid plate details further enhance the wide, stable stance. Aerodynamic improvements include a faster-angled A-pillar, rear spoiler side garnish, extended internal air guide in the front cooling area, aerodynamic underbody panels, and rear wheel air deflectors.
Interior: True Comfort, Convenience, and Luxury
The 2023 Palisade elevates comfort and luxury for both drivers and passengers. The new Ergo driver’s seat is engineered to reduce fatigue during long journeys, while second-row passengers benefit from enhanced comfort thanks to additional winged headrests and seat ventilation. A smart central digital rearview mirror uses a rear camera, giving the driver an unobstructed view behind the SUV, regardless of passengers or cargo.
The user-centric 12-inch touchscreen offers a host of applications and functions, including smartphone connectivity and mirroring capabilities. Slim new horizontal air vents add a sense of spaciousness and premium ambiance. The dashboard has been redesigned for a more robust look, with new ambient lighting patterns. Wireless charging power has been upgraded from 5W to 15W, enabling faster device charging.
The Palisade’s interior is designed for family comfort, offering a warm, relaxing space with standard seating for eight—perfect for all trips and family outings. A new one-touch second-row seat function allows for easy movement of the seat forward, offering effortless access to and from the third row.
The third row features power folding and reclining seats for added comfort, and available second-row captain’s chairs provide an even more luxurious experience. New USB-C ports throughout the cabin ensure faster device charging for all passengers, and the conversation mirror lets the driver easily see rear-seat occupants.
An essential family-focused technology is the Ultrasonic Rear Occupant Alert, which monitors the rear seats for movement of children or pets and reminds drivers to check the back seats when exiting. If movement is detected after the vehicle is locked, the system is designed to help prevent children or pets from being left behind, and can also help in accidental child lock situations.
Power and Performance: Built for Premium Family Adventures
The Palisade offers multiple engine options, starting with a 3.5-liter MPI V6 that produces 272 horsepower and 330 Nm of torque. For even greater performance, the 3.8-liter Atkinson-cycle V6 with dual CVVT and direct injection delivers an estimated 295 horsepower and 355 Nm of torque. Power is managed through an improved 8-speed automatic transmission with a multi-plate torque converter, available in both two-wheel and Hyundai’s HTRAC® all-wheel drive, featuring a final drive ratio of 3.648 for confident acceleration.
The new Palisade delivers a supremely quiet ride, thanks to generous under-hood insulation, special sound-absorbing carpets, and a finely tuned powertrain for smooth, linear response.
Hyundai’s advanced HTRAC® AWD is a multi-mode system with an electronically variable torque clutch and active torque control between the front and rear axles. Driver-selectable HTRAC modes—Normal, Sport, and Smart—provide confident handling in all weather conditions. The Sport mode channels more torque to the rear wheels for a dynamic driving experience. This system offers a broader range of torque distribution than many competitors and is tuned for scenarios like straight-line acceleration, medium- and high-speed cornering, and hill starts.
Cutting-Edge Safety and Advanced Driver Assistance (ADAS) Features
In the family SUV segment, safety is paramount. The 2023 Palisade includes the latest safety innovations and driver assistance technologies. Side-impact airbags for all occupants are standard. The growing suite of Hyundai SmartSense advanced driver assistance systems features innovative technologies, including:
- Forward Collision-Avoidance Assist
- Blind-Spot Collision-Avoidance Assist
- Safe Exit Assist
- Driver Attention Warning
- High Beam Assist
- Lane Following Assist
- Rear Cross-Traffic Collision-Avoidance Assist
- Reverse Parking Collision-Avoidance Assist
- Remote Smart Parking Assist
These advanced safety features help ensure peace of mind and a secure driving experience for families on every journey.
