212 Motor Officially Opens First Showroom in Dubai
On December 23, 212 Motor officially opened its first showroom in Dubai - Deira, marking a significant strategic move in expanding the brand within the UAE automotive market. This launch was facilitated by its exclusive agent, Legend Motors, showcasing the 212 T01 SUV and 4×4 SUVs designed to combine high performance, durability, and reliability, suitable for both city roads and challenging desert terrains, meeting the practical driving needs in the UAE.
The opening ceremony was attended by a distinguished gathering of VIPs, media representatives, partners, influencers, and customers, who enjoyed a comprehensive experience that included guided tours of the 212 world and demonstrations of the vehicles specifically modified to enhance performance and confidence on both paved roads and off-road, reflecting 212 Motor's commitment to delivering high-performance SUVs and 4×4 vehicles in the UAE.
Strengthening 212 Motor's Presence in the UAE SUV Market
The evening commenced with a welcome speech, followed by remarks from Canon Wang, Vice President of Legend Motors, who emphasized the company's pivotal role in introducing 212 to the UAE market and supporting its sustainable growth. He noted that the opening of the Dubai showroom represents the beginning of a new chapter focused on innovation, customer trust, and delivering long-term value, especially amidst the rising demand for SUVs in the UAE.
Bruce Zhang, Sales Director of 212 in the Middle East, also shared insights about the global brand vision and practical performance engineering philosophy, confirming that the partnership with Legend Motors ensures adherence to 212's standards and values while fulfilling promises to all customers across the UAE.
The Official Launch of the 212 Club in the UAE
One of the highlights of the event was the official announcement of the 212 Club, an exclusive community dedicated to owners and enthusiasts of 212 vehicles in the UAE. Launched by Legend Motors, the club aims to create a holistic lifestyle platform centered around off-road driving in the UAE, enhancing customer interaction and providing long-lasting ownership experiences.
The club reflects the brand's commitment to supporting drivers who appreciate the spirit of adventure, as well as the performance of 212 T01 and 4×4 vehicles in desert environments, with vehicles specifically designed to tackle the country's rugged terrains.
The Official Opening of the 212 Showroom in Dubai
The festivities continued with a ribbon-cutting ceremony attended by senior management, officially announcing the opening of the 212 showroom in Dubai under the exclusive representation of Legend Motors. This moment represents a pivotal stage in 212's entry into the UAE automotive market following the launch event held in late October, reaffirming the commitment to providing robust vehicles equipped to meet the demands of both urban and desert roads.
Celebrating New Car Owners
The ceremony included the handover of vehicles to several new customers, with two cars officially handed over and additional orders registered during the event, indicating a clear increase in interest for 212 Motor in the UAE.
The event concluded with open networking sessions, media interviews, and content creation with influencers, alongside photo sessions within the showroom, enhancing the digital presence and increasing media coverage of the showroom opening.
A New Home for 212 Motor in the UAE
With the opening of the showroom, 212 Motor strengthens its presence in the UAE, offering the 212 T01 designed to meet the needs of urban driving and off-road adventures.
Specifications and Performance:
The vehicle features a 2.0-liter turbo engine that produces 248 horsepower and 410 Nm of torque, delivering powerful performance and exceptional capabilities on rugged terrains, suitable for daily driving or desert adventures.
Price and Availability:
- Starting from 115,000 AED + VAT
- Available in Dubai - Deira and Abu Dhabi - Musaffah
Warranty and Service:
- One year of free service or up to 20,000 kilometers
- Certified service centers offering professional service and original parts
212 vehicles blend heritage-inspired design, modern comfort, and advanced safety systems, providing a reliable and practical choice for SUV and 4x4 enthusiasts in the UAE.
212 Motor is exclusively available in the UAE through Legend Motors.
