2014 Chevrolet Impala: Overview and Features

When most people hear the word IMPALA, they don’t think of a medium-sized African antelope but instead about a huge American car that moves like a ship!

The 2014 Chevrolet Impala Launch

The African antelope Impala feels most comfortable in the savannas and thick bushveld of Africa. In a similar spirit, the all-new 2014 Chevrolet Impala was launched in Dubai at The Farm, AL Barari.

The unveiling event featured key figures from General Motors, including:

• Mr. John Stadwick - President and Managing Director of General Motors Middle East Operations
• Mr. Mathew Noone - Director of Exterior Design GM South America
• Mr. Jeffrey Massimilla - Creator of the all-new MyLink system

They unveiled the all-new 2014 Chevrolet Impala just at dusk amidst tall trees, a manmade waterfall, and pools.

Design and Features of the New Impala

The new Impala looked impressive on the stage. The proportions, as explained by Mathew Noone, appear to be a link between the latest model and the classic versions. The long, swept-back roof gives it a modern touch, and the attention to detail is apparent at first glance.

Market Positioning

The new Impala is positioned in the E-Segment, which forms 3.9% of the auto market. The main competition for the Impala includes:

• Toyota Avalon - 19% market share
• Ford Taurus - 13% market share
• Hyundai Azera - 18% market share
• Chevrolet Caprice - 8% market share

This model targets established professionals between the ages of 30 to 40 years, highlighting strong points such as:

• Exterior styling
• Perceived luxury
• Best-in-class space
• Affordability
• One of the lowest costs of ownership

Specifications and Features

The new Impala boasts:

• More legroom
• A bigger, more powerful engine
• The latest MyLink system
• Standard features including 10 airbags

Optional features based on trim levels include:

• Rear camera
• Forward collision alert
• Lane departure warning
• Blind spot alert

There are four wheel rim design options and three sizes (18”, 19”, and 20”) for the LS, LT, and LTZ trims. Customers can also choose from four different interior color schemes.

Pricing

The new Impala is available at the following prices:

• Basic LS: AED 105,000
• LT: AED 114,000
• Top LTZ: AED 129,000

Check Out

- 2014 Chevrolet Impala Prices and Specs