Dubai – Al Nabooda Automobiles, the official Audi importer for Dubai and the Northern Emirates, is excited to announce the appointment of Jan Scheidgen as its new General Manager. With over 20 years of experience in international automotive leadership, Scheidgen's appointment marks a new chapter for Audi, reinforcing the brand’s ongoing commitment to innovation, exceptional customer service, and leadership in the UAE’s luxury automotive market.
Jan Scheidgen's Distinguished Career
Scheidgen brings with him a wealth of expertise from a distinguished career spanning nine countries and numerous senior roles within the automotive industry. His journey began at Škoda’s headquarters under the Volkswagen Group, advancing to Marketing Director for Volkswagen China, the world’s largest automotive market. His impressive track record includes:
- Managing Fiat Germany as its Managing Director
- Serving on the Asia Pacific Executive Committee at Fiat Chrysler
- Leading luxury brands such as BMW, Nissan, Infiniti, Jeep, and Alfa Romeo across the Middle East
His expertise in the region has solidified his reputation as a driving force behind the success of premium brands in Saudi Arabia, Kuwait, and the UAE.
CEO's Comments on Jan Scheidgen's Appointment
K. Rajaram, CEO of Al Nabooda Automobiles, expressed his enthusiasm, stating:
“We are thrilled to welcome Jan to the Al Nabooda family. His exceptional leadership and deep understanding of the Middle Eastern market make him the perfect fit to guide Audi into the next phase of its journey in Dubai and the Northern Emirates. We are confident that his visionary approach will continue to push the boundaries of customer experience and innovation in the luxury automotive sector.”
Jan Scheidgen's Vision for Audi in the UAE
Reflecting on his appointment, Scheidgen shared:
“Joining Al Nabooda Automobiles is a true honor, as it stands as one of the region’s most prestigious automotive groups. This is an exciting opportunity to shape the future of mobility in one of the world’s most dynamic markets. I look forward to working alongside our talented team to elevate the customer experience and enhance Audi’s legacy of excellence and innovation in the UAE.”
Driving Growth and Innovation in the UAE's Automotive Market
In his new role, Scheidgen will oversee Audi’s strategic operations across the region, focusing on:
- Driving growth and expanding Audi's market share
- Delivering exceptional after-sales service
- Strengthening Audi’s leadership position in the UAE’s competitive automotive landscape
His leadership will play a key role in shaping the future of mobility through Audi’s advanced technology and commitment to premium quality.
