Al Rostamani Trading Company L.L.C, the exclusive dealer for Citroën in the UAE, has unveiled its first concept showroom in Dubai. Based on the urban architectural concept, “La Maison Citroën”, the new showroom is an authentic, comfortable, and interactive space that provides customers with a unique experience to engage with the brand’s models.
Strategically located on Al Ittihad Road near Al Khabaisi Port Saeed in Deira, the new showroom showcases popular Citroën models including; the SpaceTourer, the C3 Aircross SUV, one of the most fuel-efficient in its segment; and the C5 Aircross SUV, which features Citroën’s Progressive Hydraulic Cushions to create a smooth ride. The much-anticipated, all-new Citroën C4 is planned to be one of the next models to join the line-up on offer at the showroom.
Commenting on the launch of the new showroom, Rakesh Nair, Managing Director at Groupe PSA in the GCC said, “Our focus has always been on customer satisfaction. Our ‘Push to Pass’ strategy over recent years has been completely customer-driven and is at the heart of everything we do. Al Rostamani Trading Company L.L.C shares our vision to provide the optimum customer experience and this partnership is a testament to that."
“This partnership is the first step towards strengthening the Citroën brand in the UAE. The French automaker has a rich history and is beloved by a number of enthusiasts in the country and across the region. We are delighted to work with Groupe PSA to bring Citroën back into the minds of our customers and look forward to what the future has in store for the Citroën brand,” said Vicks Vickneswaran, General Manager at Al Rostamani Group.
The new Citroën showroom is open from 8:00 am to 2:00 pm and from 4:00 pm to 8:00 pm from Saturday to Thursday.
