All-New Lexus NX: A New Chapter in Luxury
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Introducing the All-New Lexus NX
To meet the growing and diverse aspirations of distinguished customers in the UAE, Lexus has announced the launch of the all-new NX, marking the second generation of the luxury midsize crossover segment. This vehicle is designed to redefine and elevate this class to new heights of performance, comfort, and safety, heralding a new chapter of excellence.
Lexus's Legacy in the Crossover Segment
Lexus has always been a pioneer in the luxury crossover market. With the launch of the first generation of the RX in 1998, the company created the luxury midsize crossover category and has since established itself as a leader. In 2014, the launch of the NX was met with acclaim from customers due to its exceptional driving experience and modern design, surpassing one million units sold in over 90 countries worldwide.
New Features of the Lexus NX
Advanced Design and Performance
Today, the all-new generation of the Lexus NX signifies a new chapter of excellence for the luxury brand, promising to set new trends in both design and performance. The vehicle includes an electric model aimed at achieving a significant leap in its dynamic performance and enhancing the driver-vehicle connection through the "Lexus Driving Mode."
Updated Safety System
Additionally, the all-new vehicle benefits from the advanced Lexus Safety System +, which has expanded its range and functions to help protect against a broader array of accident risks, providing drivers in the region with greater peace of mind.
Enhanced Driving Experience
Quality assurance was ensured through the activation of "digital development," which assessed the design structure under various conditions using computer models. Professional race drivers conducted tests on the Shimoyama test track to fine-tune the vehicle's structure, elevating the driving experience to new levels while maintaining the enjoyable driving style that Lexus vehicles are known for.
Connected Technologies
The NX also comes equipped with Lexus Connect, a new connected car solution that allows owners to interact with their vehicle via the Lexus app on their smartphones, providing a more comfortable and safe driving experience. Lexus Connect enables vehicle owners to access various features and control their car remotely, whether at home or on the go.
General Manager's Statement
On this occasion, Andy Baratt, General Manager at Al-Futtaim Lexus, stated: " We are thrilled to launch the all-new Lexus NX in the UAE, marking the beginning of a new chapter of excellence for our luxury brand. The vehicle has been designed through a comprehensive renewal process, especially focusing on the core strengths it is known for, aligning with the evolving and diverse lifestyles of our customers in the region. "
