Al Futtaim launches Special Edition 2021 Toyota Land Cruiser
Posted by Zaran Tarapore on Nov 22, 2020
Al-Futtaim Toyota, and Emirati pop art designer and entrepreneur, Fatma Mohammed Obaid AlMulla have partnered to celebrate local art and culture through the creation of a special edition 2021 Land Cruiser. Inspired inside and out by AlMulla’s unique style, the Land Cruiser art piece was exclusively showcased at this year’s Dubai Design Week in Dubai Design District (d3), and will now travel through the country to be displayed across all Al-Futtaim Toyota showrooms in the UAE, for customers to view and take inspiration from to personalize their own Land Cruisers.
The collaboration was initiated by Al-Futtaim Toyota in an effort to empower women in the country and in particular Emirati women to celebrate their identity while commemorating the Land Cruiser as an integral part of the Emirati heritage. Reflecting AlMulla’s personal style, lifestyle, and vision of a car designed for a strong and inspirational Emirati woman the Special Edition Land Cruiser is adorned with unique geometry shapes, as well as bold and vibrant patterns.
Commenting on the partnership, Fatma AlMulla said: “The Land Cruiser represents more than just an impressive SUV to me; I was raised in a house where the Land Cruiser has been driven by our family members for decades. When Al-Futtaim Toyota approached me for the collaboration, it was like a dream come true. Through this art piece, I intend to challenge the social and cultural stereotypes and perceptions that cars and art designs are made or designed for a specific gender. I strongly believe that women like men have the right to drive any car they choose, design it the way they wish, and add their personal touch to it without limitation or fear of being judged. I value individuality and admire people who have their own sense of style.”
Further accessories have also been installed such as a handmade artistic box for tissues, stylish cushions with matching design, and a beautifully woven mat for outdoors such as camping or star watching from the heart of the Emirati desert.