BMW launches campaign against fake car parts

BMW Group Middle East has started an awareness campaign about the dangers of counterfeit automotive spare parts that have been recently spreading around the UAE and the Middle East.

Many accidents are being caused by those fake parts and some of these accidents are even fatal. Motorists tend to go to these workshops that sell the counterfeit automotive parts reason being them costing less than originals, not knowing that they affect the vehicle's condition, decrease its value and sometimes increases the car's fuel consumption, which at the end, ends up costing them more.

The campaign will highlight the issue by explaining how to differentiate between a fake part and an original part, also focusing on three main issues; safety, value retention and sustainability.

Rudolf Spann, After Sales Director, BMW Group Middle East, said "We all have a role to play - the government, automotive companies and consumer protection bodies."

As reported by Saudi Gazette.