Event: The Color Run @ Dubai Autodrome
Posted by Hassan Siddiqi on Nov 26, 2014
A new event is coming to town on 29th November, Saturday at Dubai Autodrome. The Color Run is a 5 km un-timed fun run in which thousands of participants are doused from head to toe in different colors at each kilometer. This is followed by a huge color festival where more colored powder is brought into play as part of the fun and to create countless color combinations. Organizers say there are only two rules – wear white at the start line and finish plastered in color. It is similar to the Holi Festival celebrated in India.
Nissan X-Trail is Official Vehicle for the event. Monal Zeidan, Director of Marketing in Nissan Middle East, says: “Motoring should be about fun, enjoyment and excitement, not just going from A to B. That’s certainly what the Nissan X-Trail is all about.”
“The latest X-Trail, which builds on our 4x4 heritage and benefits from the company’s crossover leadership, redefines the compact SUV segment. It also boasts cool crossover style and efficiency, superb design, ground-breaking technology and outstanding comfort. Fully connected, the X-Trail is equipped with the latest generation NissanConnect in-car navigation, information and entertainment system.”
Check out this video to see how the event plays out: