General Motors unveils regional strategy and Bolt EUV in the Middle East

General Motors (GM) Middle East has outlined its 2021 and beyond regional business and growth strategy, further reinforcing the Middle East as a critical piece of GM’s past, present, and future in leading towards its current and future mobility goals. With the aim of Zero Crashes, Zero Emissions, and Zero Congestion, General Motors continues to grow its Truck and SUV franchises in the region.

“We have been in this region for 90 years and plan to be leaders for the next 90 years to come,” said Luay Al Shurafa, President and Managing Director, General Motors Africa and Middle East. “GM is flexing its size, scale and expertise like never before, both globally and right here in the region. We already hold a winning position in our core business which has always been to build outstanding vehicles that resonate with our customers. The opportunity for us, as we look towards the future, is to translate this success into electric vehicles, too. With the reveal of the Chevrolet Bolt EUV, we are taking another step toward achieving this.”

“While we are focused on growing our core business, we are keenly building for the future. The Bolt EUV builds on other recent announcements including the GMC HUMMER EV Super Truck launching in the region next year, and that our pioneering connectivity and safety brand, OnStar, will launch here very soon – and be available across our Cadillac, Chevrolet and GMC brands. This is game-changing technology,” said Al Shurafa.

In December 2020, GM announced a $27B investment in autonomous and electric vehicles as well as a plan to launch 30 new EVs globally by 2025. Just weeks later, GM delivers on that promise in the Middle East with the all-new Chevrolet Bolt EUV. The first all-electric SUV from Chevrolet, the Bolt EUV adds a new dynamic to the brand’s award-winning line-up, building on what customers loved about the Bolt EV but packaged with SUV-like proportions.

Propelled by the proven battery technology that has democratized electric vehicles, the Bolt EUV boasts a range of 402 KM, meaning it only needs to be recharged about as often as a petrol car needs to re-fuel. The integration of these battery advancements demonstrates how the Bolt EUV and all future EVs from GM will be a viable everyday vehicle.  

With a clear directive for 2021, GM will continue to invest and grow their core petrol-powered offerings while strengthening the foundations for the next wave of technology. As the industry faces a crucial inflection point, GM is ready to adapt.