Genesis GV80 launched in the Middle East
Posted by Zaran Tarapore on Nov 29, 2020
After what seems like an eternal wait, Korean luxury automaker Genesis has taken the wraps off and launched its first-ever SUV, the Genesis GV80 in the Middle East. Joining other models such as the G70 sports sedan and G80 luxury sedan in the brand’s line-up, the GV80 marks new territory for the famed automaker. The ‘G’ in the GV80 represents Genesis, whereas ‘V’ represents Versatility, something the all-new SUV is more than capable of offering.
“We enjoyed the challenge of applying the ‘Athletic Elegance’ design language to an SUV architecture,” said Luc Donckerwolke, Executive Vice President, Chief Creative Officer of Hyundai Motor Group. “The precise proportions and attention to every detail denote that the GV80 is authentic to Genesis design principles.”
The interior of the GV80 focuses on “the beauty of white space,” a characteristic of the elegant South Korean architectural philosophy. The concept of “luxury in space” defines the open feeling of the cabin of the GV80, with the G-Matrix pattern as a motif. The width of the interior is emphasized through the design of sleek, thin air vents that run across the passenger compartment and it is a 14.5-inch, split-screen infotainment display that sits front and center atop the dashboard.
Making a bold statement to the industry, the GV80 features the world’s first application of Road Active Noise Cancellation (RANC) technology, which dramatically reduces road noise while driving. Based on the science of digital signal processing, RANC overcomes the limitations of existing noise control technologies that rely on physical technology, such as materials and body structures, to quiet the cabin. RANC generates sound waves of opposite phases in 0.002 seconds by analyzing road noise in real-time, dramatically reducing irregular, simultaneous road noise.
As an authentic Genesis, the GV80 is based on a unique rear-wheel-drive platform while all-wheel drive is optional. There are two engine options available, a 2.5-liter turbocharged unit that produces 300 horsepower and a larger 3.0-liter turbocharged unit that produces 375 horsepower. Electronically controlled suspension with road preview, another Genesis feature, helps provide passengers with optimal ride comfort by recognizing information on the road ahead in advance via the front camera.
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