In talks with Mahesh Rohra – General Manager at Arabian Automobiles
Posted by Zaran Tarapore on Nov 22, 2016
With over 20 years of automotive experience under his belt, Mahesh Rohra has earned himself a veteran badge in the global automotive space. In an exclusive interview, Mahesh shares his thoughts on the brand’s performance in the UAE and its first-ever Certified Pre-Owned Center in the region.
Q. Could you shed some light on Infiniti’s current market share and anticipated growth with Certified Pre-Owned in the UAE?
Infiniti’s current market share on new cars in the UAE is 6.5% of the Total Industry Volume (TIV). The Used Car Program is designed to target two angles: increase trade ins and to increase buy back from fleet customers.
While new car sales average 250 to 275 cars a month, used cars have seen a 100% growth in 2016 as opposed to 2015 numbers. So, while it’s too early to comment on a figure per se, we are extremely confident that the Certified Pre-Owned vehicles will increase brand presence in the country.
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Q. What is the criteria a vehicle must meet to qualify for the Infiniti Certified Pre-Owned program?
Vehicles that wish to qualify for the Certified Pre-Owned program should be less than five years old, should have less than 80,000 kilometers on the clock, and should not bear any damage to the chassis. A vehicle that passes these prequalification checks, undergoes a stringent 145-point inspection that covers the exterior, interior, and performance, with qualified technicians ensuring the vehicle is worthy of the Certified Pre-Owned badge.
Q. What are the benefits a potential buyer receives when purchasing a Certified Pre-Owned vehicle from Infiniti?
The list is long and the benefits are longer, but in addition to peace of mind, a top-quality product and a one year warranty that can be extended for a further two years, buyers receive 20% discount on all after sale services, 24/7 roadside assistance, and paint protection.
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Q. Will all models in the Infiniti line-up be a part of the Certified Pre-Owned program?
All models that meet the aforementioned criteria, will be a part of the Certified Pre-Owned program.
Q. Where and when can we expect the next ICPO center to be opened?
While Dubai is the first market, we are busy working towards completing Infiniti’s new facility on Sheikh Mohammed Bin Zayed Road in Sharjah. With the inauguration taking place in March, you can expect the next ICPO center to be open in 2017 in Sharjah.
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