Infiniti unveils the largest video billboard in the region
Posted by Zaran Tarapore on Jan 26, 2017
Arabian Automobiles Company, the flagship company of the AW Rostamani Group and the exclusive dealer for Infiniti vehicles in Dubai, Sharjah and the Northern Emirates, unveiled the largest video billboard in the region to present the all-new, performance-oriented Q50s Red Sport 400.
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Salah Yamout, Director of Sales and Marketing at Arabian Automobiles Company said: “This three-dimensional video of the all-new Q50s Red Sport 400, along with influential storytellers, has created the largest video billboard in the region. Staying true to our beliefs, the concept is a creative and engaging way to demonstrate the full range and capabilities of the car.”
Utilising a combination of three-dimensional technology with localized video mapping (a world first), the video displays innovation and inspirational stories shared by individuals that have experienced their potential to the fullest. Elements of their aspirational stories shed light on the features of the car such as highlighting the link between the power and strength a weightlifter possesses.
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Located on Dubai’s Sheikh Zayed Road, the billboard stands as a projection on the showroom’s façade and is a sight not to be missed.
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