Kia launches all new 2021 Optima in the Middle East

On sale across the region, in markets such as UAE, KSA, Kuwait, Oman, and Jordan, the all-new Kia Optima (K5) is a fastback evolution of the brand’s best-selling sedan with upgraded looks, technology and power to match.

Thomas Schemera, Head of Product Division at Kia Motors Corporation, commented: “When we launched the K5 in 2010, it marked the dawn of a new era for Kia, with a design which heralded a step-change in how the brand was perceived in markets all over the world. Now, two generations later, we believe the new K5 will do the same. With a fastback design, the new K5 is one of the sportiest cars that we have ever created; with its comprehensive range of cutting-edge technologies, revised engines and transmissions, and a luxurious new interior, it’s also one of the most advanced.”

Designed in collaboration between all three of Kia’s design studios in North America, Europe, and Korea, the all-new Optima marks a greater leap forward between generations than any of its predecessors. The front of the car is characterized by an evolution of Kia’s ‘tiger-nose’, integrating its LED headlamps into the grille, with a ‘heartbeat’ daytime running light signature expressing the raised levels of emotion the car is meant to inspire.

Elegant by design, and with a minimalist layout, the interior of the new Optima provides the driver and passengers with a peaceful retreat in which to spend time. The futuristic driver-oriented interior of the sporty sedan is trimmed in a selection of tactile materials while the wide and horizontal symmetry creates a sense of space and harmony.

Depending on the market, engine options include a 2.0-liter MPI (multi-point injection) engine (150 hp, 192 Nm); and a 2.5-liter GDi engine (190 hp, 246 Nm). As with previous generations of Optima, hybrid powertrain options will also be available. All engines are paired as standard with six- or eight-speed automatic transmission.