Nissan Training Programme Crosses 2,000th Graduate Landmark
Posted by Mohamad Al Shafei on Dec 9, 2012
DUBAI, UNITED ARAB EMIRATES (9 December 2012) - Nissan recently celebrated the 2,000th graduation from its state-of-the-art training centre in the United Arab Emirates.
The centre opened in 2008 and offers service technicians, engineers and fleet and government specialists from across its distributor network comprehensive instruction in the latest vehicle technologies.
“Nissan is acutely aware that the relationship with the customer does not end when they buy a vehicle from our extensive model range,” said Samir Cherfan, sales & marketing director, Nissan Middle East.
“Maintenance and servicing are critical in keeping a vehicle’s performance at optimal levels, and ongoing training makes Nissan-certified technicians best qualified to undertake this vital work. As a brand which is constantly introducing innovative new and exciting features throughout our model range, owners can only be certain that Nissan-certified technicians have received all the instruction necessary to keep them abreast of these developments.”
The Nissan Training Centre conducts around 30 courses a year for focused groups of between 10 and 25 people. The principle behind the programme is to ‘train the trainer’ with each representative receiving skills that will enable them to train their teams when they return to their own market.
In line with this commitment the center recently conducted a session exclusively for its fleet and government owners’ technicians from Abu Dhabi, Dubai and Qatar. A total of 22 technicians took part in the session, with a focus on Nissan’s legendary ‘Hero of All Terrain’, the Nissan Patrol, an iconic vehicle specifically designed for the Middle East.
"Fleet and government sectors represent over 30% of total sales in the GCC and Middle East, and are highly valued contributors to achieving Nissan Middle East’s growth and corporate objectives. We utilize our training facility to ensure our fleet owners are always up-to-date with the latest knowledge of Nissan’s high service standards and products. By doing this we are passing on the advantages to our third party customers as well,” said Cherfan.