Ram Trucks expands in the Middle East with the Ram 1200
Posted by Zaran Tarapore on Oct 24, 2016
Since its launch as a stand-alone division in 2009, Ram Trucks has steadily increased its foothold in global markets. Expanding its presence outside of North America, it recently introduced the new Ram 1200 to an exclusive audience of media representatives and key customers in the UAE.
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The Ram 1200, the brand’s Thai-built commercial pick-up truck, joins a strong line-up of Ram trucks in the Middle East and allows for the brand to gain access to the largest truck segment in the region.
“The launch of this metric ton pickup truck is the next step in our expansion of the Ram brand,” said Robert J. Hegbloom, Head of Ram Brand International, FCA US LLC. “This is all part of our plan to develop a solid strategy to expand the Ram Truck brand’s presence in key markets outside of North America.
Set to launch in 2017, the Ram 1200 will be made available in both Single and Double Cab configurations, with three trim levels and a variety of gasoline and diesel engines to accompany.
“The new Ram 1200 allows us to enter a segment where we haven’t previously competed, and into a critical market encompassing 90 percent of the total pick-up truck volume in the region,” said Maurizio Zuares, CEO of FCA Middle East. “We believe there is a clear opportunity for a highly capable product like the Ram 1200 here in the Middle East.”
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Mechanically, the Ram 1200 will be available with two engine options: a 2.5-liter diesel and a 2.4-liter petrol. While the former puts out 126 horsepower in standard guise, the petrol unit ups the ante to 130 horsepower. Both engines get mated to a manual gearbox as standard and permit towing of loads up to 3 metric tons.
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