RTA rebrands Dubai Metro feeder buses
Posted by Zaran Tarapore on Jan 8, 2017
RTA’s Public Transport Agency has revealed a new color scheme for the Dubai Metro feeder buses, to more closely resemble the trains in color and branding. In a bid to simplify mobility, feeder buses now feature a bright blue hue and are easily distinguishable from the red urban buses.
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“All metro feeder buses will have a new color scheme replicating the shape of the metro carriages,” said Abdullah Rashid Al Mazami, Director of Maintenance and Services at RTA’s Public Transport Agency. While 70 buses have been repainted, by the end of the first quarter, all 186 feeder buses will don the new paint scheme.
The purpose of the new color scheme underlines RTA’s keenness to extend happiness to all segments of the community be it citizens, residents, tourists, or visitors. The blue hue improves communication and overcomes language barriers, with Dubai attracting tourists from the world over.
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“RTA is keen on continuously improving public buses and enhancing their integration with other mass transit means such as the metro, tram, water bus and the water taxi. The ultimate objective of these endeavors is to make this modern transit means the optimal mobility option in the emirate of Dubai”, said Al Mazami.
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