Volvo Cars bags 2016 Brand Design Language Award
Posted by Zaran Tarapore on Jun 22, 2016
Volvo Cars has been recognized by the international Car Design Award jury for its contributions to automotive design, winning the coveted Brand Design Language Award 2016.
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“We are proud to receive this recognition for the design work we have done in the last couple of years. When we started work on the XC90 we knew that we had an opportunity to take the Volvo Cars brand in a new direction,” said Thomas Ingenlath, Senior Vice President, Design, Volvo Car Group upon receiving the award at a ceremony in Turin, Italy.
The new XC90, which redefined the public’s perception of what the Swedish brand was all about in 2014, was just the first step of the design journey led by Thomas Ingenlath, followed more recently by the S90 sedan and V90 estate.“The Volvo family contains many different characters – the strong and refined types, the elegant and sophisticated, the dynamic and the youthful. What we have done with the brand design at Volvo is to provide room for each of these characters to shine through while still paying homage to our tremendous heritage,” added Thomas Ingenlath.
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The jury for the Car Design Awards comprises of editors and representatives of renowned automotive and design magazines from around the world. Volvo Cars came out as winner in the Brand Design Language category, fending off competition from luxury marques such as Mercedes-Benz and Jaguar.
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