Partnership Announcement
Audi Volkswagen Middle East LLC has appointed Al Mumeza as the official dealer for Audi and Volkswagen vehicles in Oman, effective December 1, 2020. This decision comes after a successful 32-year partnership with Al Watya Automotive.
History of the Partnership
Audi Volkswagen Middle East LLC has maintained a strong partnership with Al Watya Automotive since 1988, enabling the group to establish a robust presence for its brands in the southeastern Gulf region. Al Watya Automotive successfully represented the core values of the Audi and Volkswagen brands by delivering the highest service standards in the market, enjoying a long period of success in Oman.
Al Mumeza’s Facility
Al Mumeza has developed a modern, specialized facility designed to meet global standards and align with the identities of both brands. The showroom and service center cover an area of 10,000 square meters, spanning three floors at Al Fardan Heights in Ghala, offering sales, maintenance, spare parts, and body repair services.
Al Fardan Group
It is worth noting that Al Mumeza is a subsidiary of the Al Fardan Group, which is renowned for providing leading brands and the highest levels of customer service across various fields. The Al Fardan Group has achieved significant success and set high-quality standards in the automotive sector in the region, characterized by its commitment to traditional family values, integrity, exceptional service, and social responsibility.
Management Statements
Jan Bouris
Jan Bouris, CEO of Audi Volkswagen Middle East, commented on the new partnership: "We value our partnership with Al Watya Automotive, which has successfully established the Audi and Volkswagen brands over the past two generations in Oman by providing the highest levels of customer service. We take pride in the relationship we have built over the years. We are pleased to embark on a new partnership with the Al Fardan Group, which has a strong and extensive presence in the local and regional automotive sector. This partnership marks a new era for the Audi and Volkswagen brands in the Middle East, and we are confident that our new partner will help solidify and enhance our brand presence in Oman."
Omar Hussein Al Fardan
On his part, Omar Hussein Al Fardan, CEO of the Al Fardan Group, stated: "The Al Fardan Group has made its distinctive mark in the automotive market by collaborating with prestigious and renowned brands. We see representing Audi and Volkswagen in Oman as a significant opportunity for us. We have proven our steadfast commitment to quality and delivering an exceptional customer experience by building a state-of-the-art automotive center and employing skilled, trained technicians. We remain dedicated to our heritage and the standards of excellence and quality for which we are known. We have worked with Audi Volkswagen Middle East to create a future-ready showroom to provide a unique experience for all our customers. We would also like to express our gratitude and appreciation for the spirit of cooperation shown by Al Watya Automotive during this transition period and thank them for their collaboration in maintaining the status of these brands and customer interests while ensuring a smooth transition for all parties involved."
Customer Visits
Customers can visit the new Al Mumeza showrooms and service facilities for both Audi and Volkswagen starting December 1, 2020.
