The last few years have witnessed a thunderous advent of electric vehicles by a multitude of electric vehicle brands, each featuring a different origin. Where some pure electric automobile manufacturers are nascent, others are established ones with a high prestige value to their advantage.
INTRODUCTION
Recently, a new premium electric vehicle manufacturer has been incepted in the UAE, under the leadership of the coveted AW Rostamani Group. Owned by the Chinese motor giant, Geely Automotive Group, its subsidiary ZEEKR marque has been inducted with the opening of its maiden showroom, bearing the moniker ZEEKR Space on Sheikh Zayed Road.
The brand is progressing forward with a lineup of two products – ZEEKR 001 and ZEEKR X. Where the former reverberates the typical silhouette of a fastback, the latter is a compact SUV that could, very efficiently mark the entry-point for customers into the bailiwick of electric cars.
THE SHOWROOM
Adopting a futuristic approach, the showroom condenses an array of digital nannies for customers to indulge into a novel experience of the brand. This is where potential buyers can interplay with the executives, and innovative digital platforms and dabble with the models’ technological capabilities, and high-speed performance and fathom the unique aesthetics of the duo.
The ribbon-cutting ceremony took place at the state-of-the-art showroom in the presence of several esteemed personalities featuring Mr. Mars Chen, ZEEKR Vice President of Intelligent Technology, Mr. Michel Ayat, Chief Executive Officer of Automotive division of AW Rostamani Group and Chairman of the ZEEKR PAB and Mr. Roberto Colucci, Director of ZEEKR AWR. In conjunction with them, a cavernous variety of people from the senior management team of AWR and ZEEKR and the media were present at the scene.
This ceremony also marked a major milestone for the brand as it joined hands with Mr. Ilya Stroyev, Director at Yeti Car Rental to deliver the keys to a ZEEKR 001 and extend the brand’s reach to fleet solution providers.
ZEEKR 001
Touted as the brand’s most upscale model till date, the 001 gets to harangue a WLTP cycle range of 620 km on a full charge, 0-100 Km/h time of just 3.8 seconds, a highly immersive interior that features a blend of materials, textures and hues, a 15.4-inch centre-stacked touchscreen infotainment system, head-up display and haptic touch response for AC controls. Available in three trims, it sports an all-wheel drive system, adaptive air suspension and a grunt of 544 HP. These figures are subject to the variant chosen.
ZEEKR X
The brand’s second offering, the ZEEKR X is a compact electric SUV that aims to lure its clientele with a snazzy exterior, compact but spacious cabin, a range of 445 Km, a 14.6-inch touchscreen multimedia system atop the dash and blisteringly quick 0-100 Km/h acceleration figure of 3.8-seconds.
Both models come with a plethora of features for exceptional engagement.
ZEEKR SERVICE
To extend ultimate after-sales support to its customers, AW Rostamani has devised a cutting-edge service center in the form of ZEEKR Care, that provides genuine inspection and rectification of any faults in ZEEKR vehicles through trained technicians, besides offering spare parts. With this, AW Rostamani aims at undertaking a holistic approach to selling such creative mobility solutions in the region ensuring that customers transform into long-term patrons of the brand and serve as catalysts for its progress.
DIALOGUES
Mr. Michel Ayat, CEO of Automotive at AW Rostamani Group and Chairman of the ZEEKR PAB, stated: “Through our valued partnership with ZEEKR, we are proud to introduce the first ZEEKR showroom in the UAE. This milestone is a testament to our shared vision of bringing customer-centric solutions to the forefront of the automotive industry and reflects our commitment to pioneering sustainable mobility in the country. The new showroom, ZEEKR Space, is not just a physical space; it embodies our dedication to delivering a premium, personalized automotive experience grounded in AW Rostamani Group’s tradition of excellence that extends beyond 50 years.”
Mr. Mars Chen, Vice President of ZEEKR Intelligent Technology, added: “We are thrilled to inaugurate our first showroom and service center in the UAE, a key market in our global expansion strategy. ZEEKR Space and ZEEKR Care represent our commitment to innovation, sustainability, and excellence in the electric vehicle sector.
Partnering with AW Rostamani Group, we bring the ZEEKR 001 and ZEEKR X to discerning customers in this region, confident that our advanced technology and unique design will resonate with them. Together with AW Rostamani Group, we look forward to driving the future of mobility in the UAE, fostering strong relationships with our customers and partners.”
