Kia Motors Reports August 2012 Global Sales Figures

(Dubai) September 10, 2012 – Kia Motors Corporation announced today its global sales figures (export sales, domestic sales, and sales from overseas plants) for passenger cars, recreational vehicles (RVs), and commercial vehicles for August 2012, recording a total of 212,405 units sold. This figure represents a year-on-year increase of 7.4%.

Regional Sales Performance

In August, Kia posted strong year-on-year sales increases:

• North America: 57,710 units sold (22.8% increase)
• Europe: 41,006 units sold (22.2% increase)
• General Markets: 43,790 units sold (2.3% increase)
• China: 37,821 units sold (0.2% increase)

Meanwhile, August sales in Kia’s home market of Korea decreased by 12.4% (32,708 units sold) year-on-year.

Cumulative Sales Data

Cumulatively through the first eight months of 2012, Kia’s global sales have increased by 11.1% year-on-year to reach 1,788,054 units. The regions with the highest cumulative gains to date in 2012 are:

• Europe: 377,427 units sold (24.8% increase)
• North America: 441,472 units sold (17.1% increase)
• China: 309,471 units sold (12.3% increase)

Top Selling Models

Kia’s best selling model in overseas markets for the month of August was the B-segment Rio (known as ‘K2’ in China) with 36,427 units sold. The top-selling models include:

1. Kia Rio: 36,427 units sold
2. Kia Sportage: 28,988 units sold
3. Kia Cerato (known as ‘Forte’ in some markets): 27,946 units sold
4. Kia Optima: 23,553 units sold
5. Kia Sorento: 19,134 units sold

Executive Insights

Tae-Hyun (Thomas) Oh, Executive Vice President & COO of Kia Motors Corporation, stated, “We are pleased to have posted continued sales growth in August, especially in North America, where Kia Motors America has reached 24 months of consecutive sales records. Europe has also performed particularly well, thanks to European produced models like cee’d and Sportage. We believe our participation at this month’s Paris Motor Show will positively enhance our growing momentum for the Kia brand in the region.”

Additional Information

Editor’s Notes

* ‘General markets’ include the regions of Central and South America, the Caribbean, Asia (excluding China and Korea), the Pacific, Middle East, and Africa. ‘Europe’ includes both Western and Eastern European markets.

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