BMW's Innovative Ad Features Scary Bank Robbers
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BMW Features Scary Bank Robbers in Creative Advertisement
The Story Behind the Ad
BMW has taken an unconventional approach by featuring three frightening bank robbers in clown masks who utilize in-car internet browsing with the help of the driver. This clever tactic is aimed at confirming the location of the bank they plan to rob.
What Was BMW Thinking?
BMW explains this unsettling scene as follows:
"The innovative BMW ConnectedDrive program for services and applications is your helpful companion in everyday life. However, how you choose to use it is up to you. In the end, you can always rely on BMW ConnectedDrive."
Reactions to the Advertisement
While they may have a point, is featuring bank robbers and frightening clowns really the best way to convey this message? Watch the video to see for yourself:
Watch the Video Here:
