Audi Concept C: Could this be the next Audi TT?

Audi has just pulled back the curtain on the Concept C, a two-seat electric sports car that’s as much a design manifesto as it is a show car. With its sculpted surfaces, retractable hardtop, and hints of classic racers woven into a minimalist canvas, this concept is a clear signal of Audi’s new creative direction. 

Better yet: Audi has confirmed the production version will closely mirror it. Let’s see what’s what then.

Born from “Radical Simplicity”

Under the helm of design chief Massimo Frascella, Audi is pursuing a philosophy called “The Radical Next” which is a push for greater clarity, emotion, and coherence across all future models. 

The Concept C embodies that thinking with fewer lines, less ornament, and a design identity that’s unmistakable yet restrained. Top-level exec Gernot Döllner describes it as a "new era of clarity," steering Audi back to its emotional and aesthetic strengths.

Drawing inspiration from iconic shapes like the 1930s Auto Union Type C racers and the more recent TT and Rosemeyer concepts, the Concept C’s dramatic stance and monolithic surfaces feel both timeless and modern. It’s a high-design concept that knows its roots and isn’t afraid to embrace them.

A Design That Demands Attention

The Concept C makes your eyes linger. Its vertical front frame replaces Audi’s usual wide hexagonal grille, surrounded by slim LED headlights featuring four horizontal elements - an homage, not a copy, of the four-ring logo. As you move along its profile, a roofline that slides below the hood hints at its TT lineage. At the back, there’s no glass; instead, you get slats and a clean diffuser.

The car’s electrically retractable two-piece hardtop is a standout feature too. When the roof disappears, the concept remains as sleek as it did moments before.

Shy Tech, Tactile Craftsmanship Inside

Inside, Audi trades the screen-dominated philosophy of today for purposeful minimalism. A retractable 10.4-inch touchscreen keeps the dash clean. Physical, anodized aluminum controls replace swipes and taps. The cockpit feels thoughtful and modern yet warmly analog. 

Poised for Real-World Relevance

Audi is serious about turning Concept C into a real car. Production is slated for 2027, and it’ll be built at the Böllinger Höfe plant with few changes from what you see here. The platform is thought to be shared with Porsche's next-gen 718 EVs, complete with an 800-volt system, dual-motor optionality, and lightning-fast charging.

Size-wise, it’s closer to an R8 than the TT: about 178 inches long, 78 inches wide, riding on a 101-inch wheelbase, and tipping the scales at approximately 3,726 pounds.

FAQs

When will the Concept C be in production?

Audi confirms a road-going version will launch in 2027, with minimal changes from the concept.

Is the Concept C a spiritual successor to the TT or R8?

More or less. It combines the spirit and shape language of both, but Audi insists it’s not a direct successor and will carry its own name.

What’s with the retractable roof?

It’s a first for Audi: a two-piece hardtop that tucks neatly away while keeping the car’s clean design intact.

Which platform and drivetrain does it use?

Likely the upcoming Porsche 718 EV architecture. Dual motors, rear- or all-wheel drive, and 800V charging tech are expected.

What design philosophy does it introduce?

“The Radical Next.” Audi’s answer to overcomplication with a focus on clarity, coherence, and emotional connection through minimalist design.

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