Exciting Launch of MINI Clubman and MINI Convertible in Abu Dhabi
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Launch Coverage of MINI Clubman and MINI Convertible in Abu Dhabi
On March 3, 2016, Abu Dhabi Motors invited us to an exciting event at Yas Marina Circuit in Abu Dhabi. The venue was filled with MINI vehicles for the launch of the "Yalla MINI" showcase. Attendees included customers and journalists gathering to witness the debut of two new models from the British manufacturer: the all-new MINI Clubman and the MINI Convertible.
Event Details
The event was hosted by Abu Dhabi Motors, the official dealer for MINI in Abu Dhabi and Al Ain. Customers and journalists had the opportunity to experience:
The driving experience took place at Yas Marina, supervised by MINI driving experts, and offered a thrilling 21 challenging turns over a distance of 5.5 kilometers.
General Manager Statements
The General Manager of Abu Dhabi Motors, Mr. Arno Hessmann, stated that the launch of the MINI Clubman and MINI Convertible highlights the evolution of the MINI brand and its rich British heritage. He added that the "Yalla MINI" event provides an opportunity for customers to enjoy the exciting driving experience and superb performance of these new models in a thrilling atmosphere.
Driving Experience
The drive lasted half an hour, giving us ample time to appreciate what MINI has to offer. The new MINI cars are undoubtedly fun to drive. If we were to rate the cars based on performance quality, the ranking would be as follows:
- MINI JCW
- MINI Convertible
- MINI Countryman
- MINI Clubman
