Introduction
Al-Futtaim Toyota has collaborated with Emirati pop artist and entrepreneur Fatima Muhammad Obaid Al Mulla to celebrate art and cultural heritage in the UAE by launching a special edition of the 2021 Land Cruiser.
Special Edition Details
The exterior and interior design of the Land Cruiser showcases Al Mulla's unique style, embodying culture through innovative artworks. The artistic piece of the Land Cruiser was exclusively displayed at this year's Dubai Design Week and will be showcased this month across all Al-Futtaim Toyota showrooms nationwide.
Collaboration Goals
Al-Futtaim Toyota initiated this collaboration as part of its ongoing efforts to empower women in the UAE, particularly Emirati women, to take pride in their national identity and instill a sense of pride in it.
Innovative Artistic Design
The special edition of the Land Cruiser reflects Al Mulla's personal style, lifestyle, and vision for a vehicle designed for a strong and inspiring Emirati woman. The edition is adorned with unique geometric shapes and bold, vibrant patterns.
Comments from Fatima Al Mulla
Commenting on her partnership with Al-Futtaim Toyota, Fatima Al Mulla said:
"The Land Cruiser is more than just an impressive SUV for me; I grew up in a home where my family has been driving Land Cruisers for decades. When Al-Futtaim Toyota reached out to collaborate on a special design for this amazing vehicle, it felt like a dream come true."
Al Mulla added:
"I strongly believe that women, just like men, have the right to drive any car they choose and design it in the way they desire, adding their personal touches without restrictions or fear of any opinions or comments."
Interior and Exterior Design
The artistic piece from the special edition of the Land Cruiser features bright colors and a design that reflects refined artistic taste, noticeable in every aspect of the vehicle.
- Exterior design adorned with colorful floral illustrations.
- Interior cabin revamped to reflect the ambiance of Emirati majlis.
- Luxurious comfort and elegance for both the driver and passengers.
Unique Accessories
Additional accessories have been installed, including:
- A handcrafted tissue box with artistic design.
- Stylish cushions that harmonize with the interior design elements.
- A distinctive rug for outdoor adventures.
Statements from Saud Abbasi
Saud Abbasi, General Manager of Al-Futtaim Toyota, stated:
"Our collaboration with Fatima Al Mulla emphasizes our ongoing commitment to Emirati designers, appreciating their valuable contributions to enhancing the cultural heritage of the UAE."
About Fatima Al Mulla
Fatima Al Mulla is a creative and talented Emirati artist with a deep desire to incorporate colors and designs into her daily life.
She is also the founder of the FMM brand for art and fashion, launched in 2012 as a conceptual vision for Arab culture.
