The 2026 EXEED International User Summit will take place in China from October 18 to 23 under the theme “The Pulse Lives On.” Bringing together global users and partners, the event will showcase the brand’s latest developments in premium automotive design, vehicle performance and intelligent technology, while celebrating a global user community of more than 550,000 people across over 60 markets.
The summit also marks the fifth anniversary of the EXEEDers Club, reflecting the brand’s focus on building relationships with customers beyond vehicle ownership. Through product co-creation, driving experiences and lifestyle events, EXEED aims to involve its users more directly in the evolution of its products and brand.
EXEED to Unveil a New Design Direction and the ET9
One of the main highlights of the summit will be the EXEED Global Brand Launch in Shanghai, where the brand will introduce a new design language for its future premium vehicles. The presentation will explore EXEED’s approach to flagship proportions, exterior styling, interior design and detailed craftsmanship.
The all-new ET9 will make its debut featuring this design direction. The model is expected to demonstrate the brand’s evolving vision for premium mobility, combining a distinctive presence with a focus on refined design and contemporary automotive technology.
The event will also feature the updated exterior of the right-hand-drive ES GT, the design concept for the brand’s first MPV CONCEPT, the first right-hand-drive ET FL, and the futuristic X-CONCEPT. Together, these vehicles will offer visitors a broader look at EXEED’s future product portfolio and its exploration of different vehicle formats and premium mobility experiences.
Beyond exterior styling, Brand Design Day will place particular emphasis on interiors, highlighting how design, comfort and intelligent cabin experiences contribute to the brand’s interpretation of modern luxury.
ET FL and RX FL to Take Centre Stage on the Track
Performance will form another major part of the 2026 International User Summit, with Track Experience Day scheduled for October 19 at Zhejiang International Circuit. The programme will feature the ET FL, RX FL and RX MY, equipped with battery-electric vehicle (BEV), range-extended electric vehicle (REEV) and plug-in hybrid electric vehicle (PHEV) powertrain options.
The ET FL is designed around family travel, with cabin improvements intended to enhance comfort and intelligent interaction. The RX FL builds on the RX’s performance-oriented character, with updates spanning design, intelligence, luxury and comfort. Meanwhile, the RX MY will demonstrate the versatility of a flagship model designed for different driving scenarios.
Participants will experience a range of driving activities, including straight-line acceleration, cornering, gymkhana challenges and circuit laps. Demonstrations will also include brake drifting and obstacle slalom, allowing attendees to experience the vehicles’ responses under demanding driving conditions.
These activities are intended to showcase more than straight-line speed. Acceleration, handling, braking and stability all contribute to a vehicle’s overall driving character, particularly when it is subjected to repeated high-load conditions on a professional circuit.
Between 2025 and 2026, EXEED conducted driving experiences and validation activities at 11 professional race circuits worldwide, including locations in Chile, the UAE, Kuwait, Poland, Australia and Kazakhstan, as well as Germany’s Nürburgring. The programme has been used to evaluate power delivery, chassis behaviour and braking reliability, with findings contributing to vehicle calibration and product development.
Global Community at the Heart of Product Development
The summit’s emphasis on user participation reflects EXEED’s broader approach to customer engagement. With its overseas user base exceeding 550,000, the brand has continued to connect automotive technology with cultural, sporting and business events across international markets.
In 2026, EXEED brought together more than 170 partners at its Brand Night, where it also presented its Europe strategy. The brand subsequently participated in initiatives spanning technology showcases, cultural events and international gatherings. EXLANTIX, EXEED’s premium new-energy vehicle brand, also appeared at the Pride of Poland and provided VIP shuttle services at Poland’s 35th Economic Forum, while the RX PHEV was showcased at an economic forum in Hungary.
These activities illustrate how EXEED is developing its international presence through experiences that extend beyond traditional vehicle displays and launches.
At the summit, user feedback will also play a practical role. Track activities will be accompanied by product perception research, giving participants an opportunity to share their impressions and help inform future product improvements. This approach connects real-world driving experiences with the ongoing development of vehicle performance, comfort and intelligent features.
The EXEED AIMOGA robot will also demonstrate its latest innovations, adding another dimension to the event’s technology showcase.
The Pulse Lives On: Looking Ahead
By bringing together design premieres, performance demonstrations and opportunities for direct user engagement, the 2026 EXEED International User Summit will present a comprehensive picture of the brand’s future direction. The ET9 and MPV CONCEPT will offer a glimpse of its evolving design philosophy, while the ET FL and RX FL will help demonstrate how that vision translates into real-world driving and ownership experiences.
As the EXEEDers Club enters its fifth year, the summit also represents an opportunity to strengthen the relationship between the brand and its growing international community. Under the theme “The Pulse Lives On,” EXEED aims to build on this connection through continued collaboration, technological development and new premium mobility experiences.
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