Ferrari Purosangue Makes Landmark Debut in Dubai’s Emirates Towers
First-Ever Four-Door, Four-Seater Ferrari Launched in the Heart of Dubai
Ferrari has officially unveiled the Purosangue, its first-ever four-door and four-seater model, at the iconic Emirates Towers in central Dubai over the weekend. This launch marks a historic moment for the legendary Italian brand, as the Purosangue enters Middle Eastern markets for the first time following its global premiere on September 13. The event highlights the region’s significance in Ferrari’s global sales strategy.
Exclusive Gathering for Ferrari Enthusiasts in the Middle East and India
The exclusive launch event brought together prominent Ferrari fans and collectors from across the Middle East and India. Giorgio Turri, General Manager of Ferrari Middle East, welcomed guests. Special addresses were delivered by Dieter Knechtel, President of Ferrari Far East and Middle East, and Emanuele Carando, Ferrari’s Global Product Marketing Director, who introduced the remarkable new model through a dedicated presentation.
Unmatched Luxury and Italian Flair at the Purosangue Launch
Ferrari spared no effort to make the Purosangue’s launch a truly exceptional occasion, blending the brand’s signature luxury, boldness, and power with world-class hospitality. The event embodied the Ferrari lifestyle, creating a memorable experience that reflected the Italian marque’s spirit.
Exclusive Showcase at Yas Marina Circuit in Abu Dhabi
Following the Dubai launch, the Purosangue made its way to Yas Marina Circuit in Abu Dhabi for an exclusive showcase. The event coincided with the opening rounds of the 2022/2023 Ferrari Challenge Middle East season, held alongside Passione Ferrari, further emphasizing the brand’s motorsport heritage.
Heritage of 2+2 Ferrari Models
Ferrari’s 2+2 models—featuring two front seats and two smaller rear seats—have been central to the brand’s strategy since its inception. Many Ferrari vehicles have successfully combined outstanding performance with superior comfort. Drawing on 75 years of advanced research, Ferrari has now produced the Purosangue: a stunning car that offers exhilarating performance, driving pleasure, comfort, and the unmistakable design that defines the Italian brand. True to its name, Purosangue means “thoroughbred” in Italian, encapsulating Ferrari’s pure-bred philosophy.
Unrivaled Performance: The Only True Sports Car in Its Segment
The Purosangue stands out in its segment thanks to exceptional performance and comfort. It is the only car in its class to feature a naturally aspirated V12 engine, positioned between the front and mid-sections of the chassis. This engine, one of Maranello’s most significant recent creations, delivers an extraordinary 725 horsepower, ensuring the Purosangue leads its category in both power and driving experience.
