Ferrari Unveils the Purosangue at Emirates Towers in Dubai
Ferrari has officially launched the Purosangue at the iconic Emirates Towers in the heart of Dubai over the weekend. Marking a significant milestone, this model is the Italian brand’s first-ever car to feature four doors and four seats. The debut in the region comes shortly after its world premiere on September 13, highlighting the strategic importance of the Middle Eastern market within Ferrari’s global sales program.
A Prestigious Gathering of Ferrari Enthusiasts
The launch event attracted prominent Ferrari aficionados from across the Middle East and the Indian subcontinent. Giorgio Turri, General Manager of Ferrari Middle East, welcomed guests, while Dieter Knechtel, President of Ferrari Far East and Middle East, and Emanuele Carando, Global Product Marketing Director at Ferrari, addressed the audience and introduced the remarkable new model.
Luxury and Performance at the Heart of the Experience
Ferrari spared no effort in making the Purosangue’s launch an unforgettable experience. The event seamlessly blended elements of luxury, power, and boldness—hallmarks of the Italian marque—with exceptional hospitality, reflecting the Ferrari lifestyle.
Exclusive Showcase at Yas Marina Circuit
Following the event, the Purosangue made its way to Yas Marina Circuit in Abu Dhabi for an exclusive showcase. This appearance coincided with the opening round of the 2022/2023 Ferrari Challenge Middle East season, held alongside Passione Ferrari, further reinforcing the brand’s strong presence in the region.
Ferrari’s 2+2 Legacy and the Purosangue’s Evolution
Since its founding, Ferrari’s 2+2 cars—with two front seats and two smaller rear seats—have played a central role in the brand’s strategy. Many Ferrari models have balanced outstanding performance with exceptional comfort. Drawing on 75 years of advanced research, Ferrari has succeeded in creating a stunning vehicle that embodies powerful performance, driving pleasure, supreme comfort, and striking design—a core aspect of the brand’s philosophy. The Purosangue, which means “thoroughbred” in Italian, perfectly encapsulates this vision.
Unmatched Performance and Comfort in Its Class
The Purosangue sets new benchmarks in its segment, combining extraordinary performance and superior comfort. It is the only car in its class to feature a naturally aspirated 12-cylinder engine, positioned between the mid and front sections of the vehicle. This all-new powertrain from Maranello delivers an impressive 725 horsepower, guaranteeing the Purosangue’s dominance among luxury high-performance vehicles.
