Just over four years since Aston Martin announced its investment in a brand-new manufacturing facility at St Athan in Wales, the first Aston Martin DBX has been driven off the production line. Signaling a new era in the brand’s history, the DBX takes pride and position as the first SUV from the brand, combining performance and usability in a stylish package.
With its all-wheel-drive system, DBX is a car that will allow the company to increase its presence in markets where perhaps the weather or terrain is less than conducive to rear-wheel-drive sports cars. The clear emphasis on a spacious and luxurious cabin – whether seated in the front or back – will also allow Aston Martin to better reach customers who prefer to be driven rather than drive – something that we’ve seen as a common practice with brands such as Porsche, Bentley, and Lamborghini to name a few.
Aston Martin Interim Chief Operating Officer, Keith Stanton, said: “It is a real privilege to be here today to witness the completion of the first production Aston Martin DBX. I’m extremely proud of the Aston Martin team who have worked so hard to transform this ex-Ministry of Defence site into a world-class car manufacturing facility, to now be producing cars, it is testament to the resilience and fortitude of everyone at Aston Martin. It is an honor to see the first DBX come off the line and my only regret is that everyone who works for this incredible brand can’t be here to witness it.”
The DBX is a true Aston Martin in every sense. It captures the very spirit of the brand as a beautiful hand-built, yet technologically advanced car. With around 80% of production expected to be exported and sold overseas, it is an important model for Aston Martin and a clear illustration of the strength of British manufacturing capabilities.
