Genesis Opens First Independent Showroom in Bahrain: Complete Luxury Lineup and Immersive Experience

Genesis Launches Its First Independent Luxury Showroom in Bahrain

Genesis Debuts Flagship Showroom in Manama

Genesis Middle East & Africa has announced the opening of its first independent, brand-exclusive showroom in the region. Operated by First Motors, the official distributor of Genesis in Manama, Bahrain, this landmark facility is dedicated entirely to the luxury brand.

Full Genesis Lineup on Display

Opening in February 2021, the new “Genesis Showroom” will showcase the entire Genesis model range, allowing customers to enjoy a more personalized and direct experience when purchasing their preferred model.

All Choices Under One Roof

Inspired by the Genesis Gangnam showroom in South Korea, the new Bahrain facility is meticulously designed to deliver a comprehensive experience for Genesis customers and enthusiasts. All Genesis models, including popular choices like the G90 and G70, as well as the G80 and GV80, will be available in all exterior color options. Customers can explore different wood trims and leather materials for the interior, providing a realistic comparison of the wide array of options.

An Immersive Sensory Experience

The Manama showroom is crafted to engage the senses, offering a pioneering customer journey. Visitors can experience the distinctive Genesis scent and unique audio ambiance, enhancing the luxury atmosphere of the space.

Ambitious Expansion Plans

This showroom launch is a key part of Genesis' regional expansion strategy. The brand plans to open five additional exclusive showrooms across the GCC by the end of 2021. The Manama location underscores Genesis’ commitment to its customers in the Middle East, allowing them to appreciate the fine details and luxury the brand offers, all while receiving exceptional service.

Distinct Zones for a Seamless Customer Journey

Spanning 1,300 square meters, the new Genesis showroom can accommodate up to seven luxury models. Built in partnership with First Motors, the facility features several dedicated areas:

• Reception Area: A welcoming space for meeting and greeting customers.
• Display Zone: Enables visitors to get up close with the vehicles and discover the intricate details of the Genesis lineup.
• Configuration Space: Customers can explore and test interior materials—including leathers, fabrics, and trims—in a variety of colors, and view all exterior finishes.
• Test Drive Section: Provides the opportunity to experience Genesis’ dynamic driving performance firsthand.
• Customer Lounge: A comfortable area for relaxation and consultation.
• Private Consultation Area: For personalized discussions and tailored services.
• Delivery Zone: Dedicated space for handing over vehicles to new owners.

Each section is thoughtfully designed to reflect the elegance of the Genesis brand and provide a seamless, premium experience for every visitor.

Official Statements

Bang Sun Jeong, Vice President and Head of Genesis Middle East & Africa Operations, commented: “We are delighted to open the first dedicated, independent Genesis showroom in the region. This new facility gives our distinguished customers the opportunity to explore the full Genesis range and purchase in a setting staffed by knowledgeable Genesis experts, ensuring a smooth buying process.”

He added, “The new showroom reaffirms our commitment to these important markets and highlights the strategic value of the Middle East and Africa for Genesis. We look forward to consistently exceeding customer expectations across the region. This flagship showroom will set the benchmark for the five additional Genesis showrooms we plan to open across the GCC by the end of the year.”

Opening Date and Further Information

The Genesis showroom in Bahrain is expected to open in February 2021. For more details, customers can visit the official website: www.genesis.com/middleeast