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Grand Opening of the Largest Lincoln Showroom in Dubai

Mar 31, 2019

Last updated: Jun 20, 2026

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Lincoln Showroom Dubai Lincoln Way Al Tayer Motors luxury cars car dealership Lincoln vehicles UAE car services

Explore the largest Lincoln showroom in Dubai with an exceptional ownership experience.

Grand Opening of the Largest Lincoln Showroom in Dubai

Details of the New Showroom

Al Tayer Motors, the exclusive distributor of Ford and Lincoln in the UAE, has opened the world's largest Lincoln showroom on Sheikh Zayed Road in Dubai. This state-of-the-art facility spans 11,000 square meters and rises four stories high. It is the first of its kind in the Middle East to showcase the new corporate identity and is also the first in the UAE to feature the unique ownership experience and philosophy of Lincoln Way.

Showroom Sections

The new facility comprises three main sections:

A showroom for new and certified pre-owned vehicles
A service center
A dedicated parts department

The showroom is designed to provide a warm and welcoming environment for customers, making the experience of purchasing and owning a Lincoln truly unforgettable.

CEO Statements

Ashok Khanna, CEO of Al Tayer Motors, stated: "As one of the leading automotive dealers in the UAE, we are committed to providing our customers with an exceptional ownership experience. The aim of this facility is to be a vibrant space and a haven for those seeking a distinctive purchasing experience, allowing us to build long-lasting relationships with our clients and giving them a taste of the Lincoln Way philosophy."

Showroom Facilities

The Lincoln facility includes:

A new vehicle showroom on the ground floor
Certified pre-owned Lincoln vehicles on the middle (M) floor and basement
Dedicated customer delivery suites on the first basement level
Parking facilities on the second floor

Three delivery suites are designated for vehicle handovers, complete with detailed explanations of the car's features, with one suite specifically dedicated to Presidential spec vehicles.

Customer Experience

The Lincoln facility features four sales suites that offer customers quiet areas to discuss their needs privately. Additionally, the new configuration room allows customers to touch and experience samples of leathers, woods, and paints available for their vehicles, along with showcasing car features via 360-degree virtual videos.