Al Futtaim Trading Enterprises, the official distributor of Honda in the UAE, has brought the Japanese carmaker’s sporty lineup of cars to the region. The full lineup was showcased at Dubai’s Autodrome and it included the enthusiast’s favourite Civic Type-R, Honda ZR-V, family-friendly 7-Seater CR-V, the Accord 1.5L Turbo and Accord e: HEV.
On top of all this, Honda also elaborated on its 2050 sustainability and safety core ambitions. The carmaker looks to achieve carbon neutrality across all products and increase the production of battery-electric vehicles (EVs) and fuel cell electric vehicles (FCVs). Honda's goal of having no fatal traffic collisions involving its cars or motorcycles worldwide supports its vision of a society free from accidents.
Oscar Rivoli, Managing Director at Al Futtaim Trading Enterprises said, “We are proud to be custodians of the Honda brand in the region, especially during such a vital time of growth and innovation. At Al-Futtaim Trading Enterprises we strive to adapt to the changing needs of our customers whilst being committed to continuously diversifying our offering and the ‘Advanced and Sporty’ line up allows us to do exactly that.”
“As we roll out the new fleet in 2023 and 2024, we look forward to bringing each and every one of our customers the joy Honda founder, Soichiro Honda, intended them to experience,” he concluded.
