Hyundai Motor Appoints Ban Sun-kyung
Hyundai Motor has announced the appointment of Ban Sun-kyung as the new Vice President for the Middle East and Africa.
Responsibilities of Ban Sun-kyung
In his new role, Sun-kyung will oversee the company's operations in the region from Hyundai's regional headquarters in Dubai, UAE. He will be responsible for enhancing the company's presence and brand image in the Middle East and Africa.
Ban Sun-kyung's Experience
Sun-kyung brings extensive experience from Hyundai Motor, which will aid in achieving the objectives of his new position. Previously, he served as Vice President of Hyundai's Operations for the Asia-Pacific, Africa, and the Middle East, and held the role of Executive Director of Sales and Marketing at Hyundai Motor India. He has also held several positions within the company in Poland and Turkey.
Ban Sun-kyung's Statement
Upon his appointment, Mr. Ban Sun-kyung stated: "I am pleased to be appointed as Vice President for the Middle East and Africa at Hyundai Motor. My extensive experience with the company and my solid understanding of its brand and core operations will contribute to achieving further success. As Vice President during this crucial phase, I have a significant responsibility to build on the tangible progress made by the company in 2019, despite the challenges faced, and to maintain our growth momentum to reach higher sales figures. In this context, we hope to make a remarkable impact in global markets."
Succession of Ban Sun-kyung
Ban Sun-kyung succeeds his colleague Mike Song, who has been promoted to work with the company's Genesis division. Commenting on the succession, Mike Song said: "Sun-kyung has a strong knowledge of Hyundai, and I am confident that he will contribute to a significant transformation of the company's brand in the Middle East and Africa. The year 2019 was filled with challenges; however, Hyundai was able to achieve significant sales figures and solidify its position as a leading global automotive brand."
