INFINITI Unveils the 2023 QX60 with an Immersive Driving Experience in Georgia
Celebrating the Launch of the 2023 INFINITI QX60 in Kakheti, Georgia
In celebration of the launch of the INFINITI QX60 2023, INFINITI Middle East brought its latest luxury SUV to the scenic roads of Georgia’s stunning Kakheti region. Chosen for its breathtaking mountain landscapes and unique cultural heritage, Kakheti provided the perfect backdrop to highlight INFINITI’s core values: authenticity, confidence, and an enjoyable driving experience.
Exclusive Event at Vazisubani Estate: Merging Heritage and Innovation
INFINITI hosted media representatives, celebrities, and regional influencers at the elegant Vazisubani Estate, a Georgian countryside hotel steeped in history dating back to the 19th century. Once a hub for the development of art, culture, and education, this prestigious venue underscored INFINITI’s commitment to continuous progress. During their stay, guests enjoyed the thrill of driving the QX60 amid picturesque scenery and participated in a curated journey designed to showcase the SUV’s standout features.
Three Pillars of the Drive Experience: Me Time, Family Time, and Art & Design
To enrich the launch experience, the journey was divided into three main themes:
- Me Time: Focusing on driver-centric features and comfort.
- Family Time: Emphasizing the QX60’s family-first SUV capabilities.
- Art and Design: Highlighting the innovative inspirations behind the QX60’s sophisticated design.
Me Time: Elevating the Driver’s Experience
The adventure began with a visit to Amo Café in Sighnaghi, a charming hilltop town known for its stunning views. This provided the perfect opportunity to experience the QX60’s driver-focused technologies while navigating winding roads. Highlights included the ProPilot semi-autonomous driving system, a head-up display, and massage-function seats—allowing guests to enjoy the vibrant autumn scenery, cobblestone streets, and colorful trees in ultimate comfort.
Family Time: Comfort and Enjoyment for All
To spotlight “Family Time,” INFINITI selected the historic Javakhishvili Estate as the next stop. Here, participants explored the family-owned property, learned about traditional Georgian bread-making, and discovered the QX60’s family-friendly features. Guests also enjoyed the open spaces, fresh Kakheti air, and local delicacies like Georgian bread and fresh cheese, reinforcing the QX60’s appeal as a premium family SUV.
Art and Design: Japanese Inspiration Meets Modern Elegance
The final destination offered a deeper look at the QX60’s design philosophy, exploring the Japanese art forms that inspired its elegant and refined styling. Guests had lunch at Chateau Buera/Lopota Lake, enjoying a relaxing afternoon before returning to Vazisubani Estate for a dinner hosted by a renowned Georgian bread-making expert.
