Infiniti's Performance in the UAE: An Interview with Mahesh Rohra
With over 20 years of experience in the automotive industry, Mahesh Rohra is considered a veteran in the global automotive world. In an exclusive interview, Mahesh shared his thoughts on Infiniti's performance in the UAE and the launch of the first certified pre-owned car center.
Mahesh Rohra's Insights on Infiniti's Market Share
Question: Can you shed some light on Infiniti's current market share and the expected growth of certified pre-owned cars in the UAE?
Infiniti's share of the new car market is estimated at 6.5% of the total industry volume. The certified pre-owned car program is designed to target two main areas:
- Increasing trade-ins
- Boosting buyback operations from customers
Car Sales in the UAE
While the monthly sales of new cars range between 250 to 275 vehicles, the sales of used cars witnessed a remarkable 100% growth in 2016 compared to 2015 figures. Therefore, while it may be early to comment on the current numbers, we are very confident that the certified pre-owned car program will enhance the company’s presence in the country.
Criteria for Certified Pre-Owned Cars
Question: What criteria must a car meet to qualify for Infiniti's certified pre-owned program?
Cars wishing to enter the program must be less than 5 years old, have fewer than 80,000 km on the odometer, and not have suffered any frame damage. Vehicles that meet these specifications will undergo an intensive 145-hour inspection covering the exterior, interior, and performance of the car, conducted by qualified technicians to ensure the vehicle qualifies for our program.
Benefits of Buying a Certified Pre-Owned Car
Question: What benefits can a potential buyer expect when purchasing a certified pre-owned car from Infiniti?
The list of benefits is extensive, and the advantages even greater. In addition to peace of mind, buyers will receive high-quality products and a one-year warranty that can be extended to two years. Furthermore, buyers will enjoy a 20% discount on all after-sales services, 24/7 roadside assistance, and paint protection.
Additional Information
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Conclusion
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