JETOUR 2022 Carnival: A Successful Marketing Endeavor
The global football event has successfully concluded. Over the course of the 28-day tournament, the "JETOUR 2022 Carnival" captured the attention of international visitors at the Qatar Stadium. Thrilling electronic music performances, parades across four cities with fans from around the world, and an unforgettable electronic music carnival night showcased the synergy of sports and music. This collaborative effort by JETOUR Auto marked a significant marketing milestone for the entire industry.
Exceptional Cross-Border Marketing
During the "JETOUR 2022 Carnival," JETOUR Auto created a seamless blend of music and football to unveil its full appeal. Not only did it collaborate with top UK DJ Kristina Novelli to produce the brand anthem "Come With Me," but it also toured across Al Khor, Al Wakrah, Al Rayyan, and Doha, launching the #Qatar4CityParade campaign to engage fans worldwide, showcasing the unique passion that defines JETOUR. Notably, the electronic music carnival night in Qatar featured performances from top DJs and Argentine football legend Javier Zanetti.
Passion, Football, Carnival, and Music
JETOUR has fostered a symbiotic relationship among brands, businesses, car owners, and artists, enabling its brand reputation to expand globally.
JETOUR's International Marketing Strategy
International marketing is the most prevalent strategy, and JETOUR's approach during international football matches is a well-known strategic method. The #LetsGoalJETOUR TikTok challenge organized by JETOUR Global and highlighted by dazzling displays at the Burj Khalifa in Dubai exemplify this strategy. JETOUR is not just a manufacturer of high-quality products but also a brand that embraces young consumers abroad through modern engagement techniques.
JETOUR's Growth in Global Markets
JETOUR's approach in the Middle East and worldwide is thriving due to its outstanding efforts and innovative advertising strategies. The brand has sold cars in over 30 countries and regions, boasting 510,000 users and 14.5 million fans. Since September, JETOUR has captured the largest market share among Chinese brands in Uzbekistan, with the JETOUR X70 recognized as having the best sales growth in 2021.
JETOUR's Global Network
JETOUR has established a network of 300 sales and service outlets worldwide and is recognized as an internationally acclaimed Chinese car manufacturer. The "China Speed" initiative from JETOUR is set to accelerate in the global market as it innovates products, marketing, and expands its reach.
About JETOUR
Founded in 2018, JETOUR embraces the concept of "continuous mobility" as its core brand development strategy, advocating for the principle of "defining your journey through actions." The company has launched ten models, including the X70 and X90. Since releasing its first model, JETOUR has garnered over 600,000 customers and nearly 4 million fans in just four years, making it the fastest-growing Chinese SUV manufacturer.
JETOUR's Strategic Expansion
JETOUR continuously explores foreign markets and accelerates its global strategic planning, encompassing cars, spare parts, and other products primarily exported to over 30 countries and regions, including the Middle East, Africa, Central and South America, and the Asia-Pacific. Strategic planning for other emerging markets, the European Union, and surrounding markets is also underway.
Connect with Us on Social Media
Follow us on social media for more information:
- Facebook: JETOUR on Facebook
- Instagram: JETOUR on Instagram
- Official JETOUR Website: jetourglobal.com
Media Contact
Jiang Junjie
Phone: 183 2532 1158
Email: [email protected]
