Kia Unveils New Logo and Slogan: A Bold Step Towards the Future

Introduction

Kia Motors has unveiled its new logo and slogan, marking the beginning of a significant transformation for the automotive company and a complete rebranding effort.

Meaning Behind the New Logo

The launch of the new logo reflects Kia's ambitions to establish a leading position in the future transport sector by revitalizing all aspects of its operations.

Symbols of the Logo

• The logo represents the new purpose and values of the Kia brand.
• The continuous rhythmic line in the logo signifies Kia's commitment to creating inspiring moments.
• The symmetry of the logo reflects the confidence that Kia embodies.
• The upward nature of the logo illustrates Kia's growing aspirations.

CEO Statement

Ho Sung Song, President and CEO of Kia, stated, "The new logo represents the company's commitment to transforming itself into an icon of change and innovation."

He added, "The automotive sector is undergoing rapid transformation, and Kia is taking the initiative to shape and embrace these changes. Our new logo expresses our desire to inspire customers as their transportation needs evolve, as well as encouraging our employees to rise to the challenges we face in this fast-changing industry."

Launch Event for the New Logo

The new logo was revealed during a record-breaking fireworks display in Incheon, South Korea, featuring the launch of 303 drones that synchronized with a spectacular show, marking a new beginning for Kia.

This event entered the Guinness World Records for the most drones launching fireworks simultaneously.

New Promotional Slogan

Kia also introduced its new promotional slogan, "Movement that Inspires." Details of Kia's new strategy, including the brand's purpose and philosophy, and how it will be applied to future Kia products, will be shared at the "New Kia Brand Showcase" event on Friday, January 15, at 09:00 AM KST (12:00 AM GMT).

This event can be viewed on Kia's global YouTube channel.

Kia's Future Strategy

The launch of the new logo follows the announcement of Kia's long-term business strategy, named "Plan S," at the beginning of 2020. According to this strategy, Kia aims to achieve a leading position in the global automotive market by focusing on:

• Expanding the availability of electric vehicles.
• Providing a wide range of transportation services that meet the needs and preferences of various individuals and markets.