Korean automaker, KIA Motors Corporation, has revealed its new corporate logo and global brand slogan to keep up with the times. The introduction of the new logo represents Kia’s ambitions to establish itself as a leader in the future mobility industry, revamping nearly all facets of its business.
The new logo is a symbol of the brand’s new purpose and is designed to resemble a handwritten signature. The rhythmical, unbroken line of the logo conveys Kia's commitment to bringing moments of inspiration, while its symmetry demonstrates confidence. The rising gestures of the logo embody Kia’s rising ambitions for the brand, and, more importantly, what it aims to offer customers.
“Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation”, said Ho Sung Song, Kia’s President, and CEO. “The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry.”
The new logo was unveiled during a record-breaking pyrotechnic display in the skies above Incheon, Korea. The event saw 303 pyrodrones launching hundreds of fireworks in a synchronized artistic display, igniting and celebrating Kia’s new beginning. This set a new Guinness World Record for ‘Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously’.
In addition to an all-new logo, Kia revealed its new global brand slogan: ‘Movement that inspires’. Details on Kia’s new brand strategy, including brand purpose and philosophy as well as application to Kia’s future product line-up, will be shared through the digital ‘New KIA Brand Showcase’ event to be held on January 15, 2021.
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