Launch of the All-New 2016 Honda Civic in the Middle East
Event Details
Honda Motors held a special event to unveil the completely redesigned 2016 Honda Civic. The event was attended by executives from Honda Middle East and members of the media, taking place at the Four Seasons Resort Jumeirah in Dubai. The program included:
- Press conference
- "Feel the Car" session for feedback
- Driving experience to Fujairah and back the next day
For more information about the driving experience, click here. Click here for more details about the car.
Words from the Regional Director
The event commenced with Shunicha Uchida, the former regional director of Honda Middle East, outlining three key strategies for the region:
- Product enhancement
- Development of dealer networks
- Strengthening Honda's presence in the Middle East
He then introduced the new regional director of Honda Middle East, Hiroaki Shibata, who aims to revitalize the Honda Civic's image and restore its former glory.
Details of the 2016 Honda Civic
Hiroshi Ito provided insights into the specifications of the Honda Civic. The car has entered its tenth generation with the 2016 model. Since its inception in 1973, Honda has sold 710,000 units by 2013, making it available in 170 countries, with manufacturing in 9 locations worldwide.
Features of the 2016 Honda Civic
Finally, Arijit Basu announced the features and trims of the 2016 Honda Civic, which will be available in the Middle East in three models:
- LXi - the base model
- Exi - the mid-range model
- RS - the top model, exclusive to the Middle East
The RS model includes features such as:
- Rear air conditioning vents
- Extended CVT transmission
- Full-size spare wheel
- Distinctive black grille and front bumper
The new Civic is aimed at drivers under 30 years old.
