LetsGoalJetour Challenge: Merging Football with JETOUR Cars
Introduction to the LetsGoalJetour Challenge
At the end of November, while countless TikTok users enthusiastically watched football matches, the LetsGoalJetour challenge emerged, combining football with JETOUR vehicles. Tens of thousands of TikTok users uploaded videos featuring gestures that extracted words related to JETOUR and the DASHING model, dancing to music alongside the car models. This resulted in an astounding 8.1 billion views, making it the leading Chinese car brand in exports to the Middle East.
Innovative Marketing Move by JETOUR
This marks the first time a car brand in Saudi Arabia has launched a TikTok challenge. This refreshing marketing strategy comes from the advanced Chinese SUV brand JETOUR, which is currently exported to over 30 countries, including the Middle East, Africa, Central and South America, and the Asia-Pacific region. In just four years since its inception, JETOUR has gathered over 560,000 global users and 18 million fans. The brand's proposition of "Defining the Journey by Action" has captivated users worldwide with its high-quality products and services.
The New Model: DASHING
The model prominently featured in the challenge is JETOUR's latest sensation - the DASHING, which will be globally launched as the first A-class SUV in January next year. The DASHING embodies the "Fashion + Sport" design concept, showcasing technological beauty and a modern sporty style that aligns perfectly with the avant-garde lifestyle driven by new technologies and experiences. It has already captured the attention of numerous TikTok users upon its debut.
Global Launch of DASHING
The DASHING will have its global launch in January next year, with Saudi Arabia being its first market worldwide.
JETOUR's Marketing Strategy
To prepare for the global debut of the DASHING in Saudi Arabia, JETOUR integrated both online and offline resources to bring the exciting and trending TikTok challenge to the Kingdom. During this period, six popular TikTok influencers with millions of followers were invited to engage in various promotional activities, from online promotions to store visits, leading the creation of the challenge videos. The challenge's popularity attracted over ten thousand users to share video creations, garnering 8.1 billion views and tens of millions of interactions within just six days of its launch during this hot football season. The DASHING has fully captured public attention, generating significant momentum.
JETOUR's Vision in the Global Market
This marketing innovation stems from JETOUR's strong vision for the global market. JETOUR consistently focuses on active and vibrant youth, embracing new media channels. Activities like the TikTok challenge, which cater to the social interaction needs of young people, also highlight JETOUR's commitment to enhancing user experience.
Conclusion of the First Challenge
The first TikTok challenge in the automotive industry in Saudi Arabia concluded successfully, unveiling the first preview of the leading SUV - DASHING JETOUR - to tens of millions of Saudi users. DASHING will officially meet consumers in January next year. It represents a bold and powerful product. As the latest offering following the strategic upgrade of the JETOUR brand, the upgraded product value for an exceptional user experience will undoubtedly become the best in the SUV market within this industry. The brand spokesperson is setting a new standard for travel experience, appealing to many young consumers.
