Launch of New Models
MG Motor is set to introduce three entirely new models in the Middle East during 2019, marking one of the most prosperous periods for the company in recent years. This initiative aims to enhance the brand's growing popularity among customers by significantly expanding its lineup in the region.
Current MG Model Range
The three new models will join the existing lineup of MG, which currently includes:
The British automotive brand, which started its journey with a single key product in the Middle East in 2015, aims to strengthen its robust growth since launching regional operations four years ago. The three new models, including the MG 5, MG RX8, and MG HS, represent the latest offerings from MG designed to attract a diverse and new customer base. These new models will contribute to enhancing MG's performance and growth in the region over the next few years, supported by a strong dealer network that provides high levels of customer service.
Features of the MG RX8 Model
The MG RX8, MG's first seven-seater SUV, features a unique design that appeals to customers in the SUV segment who wish to stand out on the roads. The MG RX8 boasts larger dimensions compared to its Japanese counterparts in this category, offering a high-quality and spacious interior, thanks to the class-leading third-row seating area.
Additionally, drivers can choose from six different driving modes that provide true off-road driving capabilities.
Executive Vision
Tom Lee, CEO of SAIC Motor Middle East, MG Motor's parent company, stated, "Recently, especially in the Middle East, we have observed customers seeking higher value when purchasing a new vehicle. They are choosing models that offer high quality, modern design, and advanced technology. While all automotive manufacturers strive to innovate and design models that meet these expectations, I am proud of what MG has achieved so far in attracting this customer segment through our diverse and dynamic lineup, which has contributed to the company's ongoing growth in the region. We are currently looking to capitalize on the prevailing economic climate that encourages customers to be more flexible with their choices, presenting us with the opportunity to enter the competition robustly and target a new customer segment in the seven-seater SUV category for the first time in the company's history."
Growth of MG Brand in the Market
The British automotive brand achieved record sales last year in the Middle East, despite the market challenges. MG continues to strengthen its presence in the region at a rapid pace through a robust dealer network and a strong presence in Gulf markets, with 21 advanced showrooms and 21 service centers.
