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NISMO, Nissan’s performance division, isn’t in need of a flowery introduction. The NISMO Corner, a concept that is set to launch in the Middle East and then make its way across the globe, is a unique, customer showroom area for showcasing the brand’s performance line-up.
The NISMO Corner succeeds the regional launch of the NISMO brand in October 2015 and prepares to make its debut at seven dealerships across the region. Designed to be eye catching and connote excitement, the NISMO Corner is essentially a raised display area embellished in white and red hues with merchandise space near the displayed vehicles.
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“The Middle East is a significant growth market for Nissan worldwide and our regional team continues to innovate, excite and deliver customer experiences that set a new benchmark for Nissan globally,” said Samir Cherfan, Managing Director of Nissan Middle East. “The NISMO Corner is testament to the region’s creativity in creating new customer experiences that surpass global expectations. Our new Patrol NISMO embodies the essence of what performance and luxury can be when combined and the new showroom space has been designed to reflect that at the very first customer touchpoint.”
Location of NISMO Corners around the region are as follows:
Abu Dhabi: Al Masood Automobiles - Khalidya Showroom
Dubai: Arabian Automobiles - Deira Showroom
Oman: Suhail Bahwan Automobiles – Qurum Showroom
Qatar: Saleh Al Hamad Al Mana Co. - Salwa Road Showroom
Saudi Arabia: Alissa Automobiles Company – Jeddah (Madinah 2)
Saudi Arabia: Alissa Automobiles Company – Riyadh (Exit 4)
Saudi Arabia: Petromin Showroom – Auto Mall
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