Introduction
Nissan marked another significant milestone in its journey at Expo 2020 Dubai by participating in an exclusive celebration for the opening of the renowned Sustainability Gate at the event, which will conclude on March 31, 2022. This occasion provided a unique opportunity to celebrate and welcome visitors to the international event that has attracted over 15 million attendees since its commencement.
Celebration Events
The celebration featured traditional Emirati performances, including appearances by Expo mascots Rashid and Latifa. This event served as a platform for Expo partners, including Nissan, to reaffirm their commitment to Expo 2020 Dubai and the United Arab Emirates. As the official automotive partner for Expo 2020 Dubai, Nissan utilized this stage to showcase its shared vision for establishing a more sustainable future for all, in line with the company's goal of enriching human lives through technology and focused innovations.
Nissan’s Statements
Commenting on Nissan's participation, Abdullah Wazni, Head of Marketing and Product at Nissan Middle East, stated, "The past five months have been a remarkable phase, and this occasion represents another important milestone for us. We have made significant progress in realizing the vision of Expo 2020 Dubai in collaboration with all the partners present here. At Nissan, we continue to leverage the unique global platform of Expo to highlight our extensive international expertise, our deep-rooted heritage in the region, and our forward-looking vision, while engaging with partners to accelerate the shift towards a safer, smarter, more sustainable, and connected world, in alignment with Expo's theme: Connecting Minds, Creating the Future."
“Let’s Move” Campaign
As part of the partnership between Nissan and Expo, a branding campaign titled "Let’s Move" invited the public to join Nissan in the journey towards a cleaner, more sustainable, and connected future. At Expo 2020 Dubai, Nissan spotlighted the future of mobility by showcasing the Ariya for the first time in the region, which is the brand's revolutionary all-electric crossover.
Celebrating 70 Years of Nissan Patrol
This event was followed by a global celebration marking the 70th anniversary of the legendary Nissan Patrol, unveiling the 2022 special edition of the Patrol alongside the all-new Pathfinder in Al Wasl Plaza, which was the first model revealed under the stunning dome.
